Dynamic electronic coupon for a mobile environment

ABSTRACT

Dynamic mobile coupons (DMCs) having a variable commercial value and/or other variable coupon characteristic are provided herein. By way of example, a DMC can be distributed to a mobile device based on criteria established by a sponsor of the DMC. A redemption value of the DMC can be variable and dynamically established based at least in part on data associated with a recipient mobile device. Upon redemption of the DMC at a retail entity, the value is fixed and applied to a transaction. Details of the transaction are provided to a remote clearinghouse that performs mediation and indemnification functions to finalize the transaction. As described, the subject disclosure provides a DMC that facilitates a rich and flexible mechanism to generate purchasing incentive for consumers in a mobile environment.

CLAIM OF PRIORITY UNDER 35 U.S.C. §119

The present Application for Patent is a continuation of U.S. applicationSer. No. 12/142,159, entitled “DYNAMIC ELECTRONIC COUPON FOR A MOBILEENVIRONMENT,” filed Jun. 19, 2008, which claims priority to ProvisionalApplication No. 60/945,098, entitled “DYNAMIC COUPON SYSTEM,” filed Jun.20, 2007, each of which is assigned to the assignee hereof and herebyexpressly incorporated by reference herein.

REFERENCE TO CO-PENDING APPLICATIONS FOR PATENT

The present Application for Patent is related to U.S. patent applicationSer. No. 12/124,824, entitled “MOBILE COUPONS UTILIZING PEER TO PEERRANGING,” filed May 21, 2008, assigned to the assignee hereof andexpressly incorporated by reference herein, which in turn claimspriority to Provisional Application No. 60/945,120, entitled “METHOD ANDAPPARATUS FOR DELIVERING COUPONS BASED ON RANGING,” filed Jun. 20, 2007;and U.S. patent application Ser. No. 12/142,597, entitled “MANAGEMENT OFDYNAMIC ELECTRONIC COUPONS,” filed Jun. 19, 2008, assigned to theassignee hereof and expressly incorporated by reference herein, which inturn claims priority to Provisional Application No. 60/945,100, entitled“COUPON WALLET SYSTEM,” filed Jun. 20, 2007.

BACKGROUND

The following relates generally to a mobile operating environment, andmore particularly to providing dynamic mobile coupons in such a mobileoperating environment.

In recent years, a variety of advancements has occurred in cellularcommunication technology and cellular communication devices. Some of theadvancements, such as integration of camera and video recordingtechnology onto such devices, incorporation of e-mail and shortmessaging services into mobile communication, and the like, involvesoftware and/or hardware applications. These applications have addedincreased flexibility, processing power, communication capabilities, andso forth, to already popular communication devices (e.g., cellulartelephones). As a result, such devices have become more popular in aconsumer marketplace, motivating larger numbers of consumers to purchasesuch devices, or to upgrade to devices that include new applications andtechnologies.

As larger numbers of consumers own and utilize mobile devices, businessmechanisms traditionally limited to personal, radio, television orlandline telephone contact are expanding into the mobile environment.For instance, as the Internet becomes increasingly accessible via mobilecommunication devices, e-mail and web browsing applications are utilizedwith mobile devices. Further, electronic commerce is conducted by way ofsuch devices as well. For instance, secure web applications can providean interface for conducting online commercial transactions with a webbrowsing device. Credit card, debit card, bank transfer and likepayments can be facilitated utilizing secure web applications by way ofsuch device.

In addition to the foregoing, other commercial mechanisms have also beenincorporated into mobile devices and mobile communication environments.For instance, electronic coupons stored on mobile devices can beutilized to replace paper coupons. A commercial entity can generatecoupons and distribute them to mobile devices, which can in turnfacilitate redemption of coupons in conjunction with commercialtransactions. As electronic files, such coupons have more flexibilitythan traditional paper coupons. For instance, a paper coupon is morereadily misplaced as compared with an electronic coupon stored on amobile device. Further, an electronic coupon can incorporate varioussecurity measures to mitigate duplication and other unauthorized uses.Accordingly, many benefits accrue upon introduction of electroniccoupons in a mobile operating environment.

SUMMARY

The following presents a simplified summary of one or more aspects inorder to provide a basic understanding of such aspects. This summary isnot an extensive overview of all contemplated aspects, and is intendedto neither identify key or critical elements of all aspects nordelineate the scope of any or all aspects. Its sole purpose is topresent some concepts of one or more aspects in a simplified form as aprelude to the more detailed description that is presented later.

Disclosed herein are dynamic electronic coupons configured for a mobiledevice and having a variable characteristic, such as commercial value,in conjunction with a commercial transaction. Such electronic coupons,or dynamic mobile coupons (DMCs) as configured for a mobile device, canbe delivered to the mobile device from a voice and/or data serviceprovider, retail entity, third party supplier, or the like. The variablecharacteristic of the DMC is established based at least in part on afactor pertinent to a recipient mobile device, a user of the device, acoupon profile provided by a sponsor of the coupon, etc.

A variable characteristic of a DMC can be determined prior totransmitting the DMC to a recipient device. Alternatively, or inaddition, the variable characteristic of the DMC can be determined aftertransmission of the DMC to the recipient device. Further, in at leastsome aspects, a determined characteristic can be dynamically updatedbased on additional circumstances and/or criteria. Upon redemption ofthe DMC, the characteristic is fixed and at least an aspect of thecharacteristic is applied to a transaction. Data pertaining to thetransaction and the DMC can be sent to a clearinghouse entity thatfacilitates payment or reimbursement, where suitable, to a retail entitythat redeems the coupon (e.g., a retail store). Therefore, the subjectdisclosure describes a DMC that facilitates a rich and flexiblemechanism to generate purchasing incentive for consumers in a mobileenvironment.

In one or more aspects, disclosed is a method of providing an electroniccoupon in a mobile operating environment. The method comprisesassociating a DMC with a target mobile device wherein the DMC has atleast one variable coupon characteristic. Further, the method cancomprise establishing an initial parameter for variable couponcharacteristic(s) based on a determinable circumstance pertinent to thetarget mobile device or a user account of/associated with the device. Insome aspects, the method can comprise communicatively coupling with aclearinghouse in conjunction with applying the value of the DMC to atransaction.

In some aspects, described is an apparatus that facilitatesdistribution, redemption, or valuation of an electronic coupon in amobile environment. The apparatus can comprise a coupon module thatassociates a DMC with a target mobile device, wherein the DMC has atleast one variable coupon characteristic. The apparatus can furthercomprise a valuation module that establishes an initial parameter of thevariable coupon characteristic based on a determinable circumstancepertinent to the target mobile device or a user account of/associatedwith the device. The apparatus can also include memory that stores atleast the coupon module and the valuation module to facilitate DMCdistribution by the apparatus, and a processor that executes themodules. Optionally, the apparatus can include a wired and/or wirelessinterface that sends the DMC or an indication thereof to the selectedmobile device.

In accordance with one or more additional aspects, disclosed is a DMCdistribution device. The DMC distribution device can comprise a firstmodule configured to associate a DMC with a target mobile device,wherein the DMC has at least one variable coupon characteristic.Further, the device can comprise a third module configured to establishan initial parameter for the variable coupon characteristic based on adeterminable circumstance pertinent to the target mobile device or auser account of/associated with the device. The distribution device canoptionally include a fourth module configured to communicatively couplewith a clearinghouse in conjunction with applying the value of the DMCto a transaction.

According to a further aspect, described is an apparatus configured toprovide an electronic coupon in a mobile operating environment. Theapparatus can comprise means for associating a DMC with a target mobiledevice, wherein the DMC has at least one variable coupon characteristic.Further, the apparatus can comprise means for establishing an initialparameter of the variable coupon characteristic based on a determinablecircumstance pertinent to the target mobile device or a user accountof/associated with the device.

In at least one additional aspect, disclosed is a computer programproduct for communication between remote devices. The computer programproduct comprises a computer-readable medium containing instructionsexecutable by at least one computer to associate a DMC with a targetmobile device, wherein the DMC has at least one variable couponcharacteristic. Moreover, the instructions can be executable by the atleast one computer to establish an initial parameter of the variablecoupon characteristic based on a determinable circumstance pertinent tothe target mobile device or a user account of/associated with thedevice.

According to one or more other aspects, provided is a method ofcommunication between remote devices. The method can comprise obtainingdata from a device; the data comprises a DMC or an indication of the DMCand further comprises at least one variable coupon characteristic.Further, the method can comprise obtaining a factor relevant toestablishing an initial parameter for the variable coupon characteristicand collecting data pertinent to the factor to facilitate establishingthe initial parameter.

In additional aspects, disclosed is an apparatus that facilitatesimplementing a dynamic electronic coupon in a mobile environment. Theapparatus comprises a transceiver that obtains a DMC having at least onevariable coupon characteristic, or an indication of such DMC andcharacteristic, and at least one factor relevant to establishing aninitial parameter for the variable coupon characteristic. The apparatuscan further comprise memory that stores the DMC or factor(s) and avaluation engine that collects data pertinent to the at least one factorto facilitate establishing the initial parameter for the variable couponcharacteristic.

According to a further aspect, provided is a mobile device. The mobiledevice can comprise a transceiver configured for wired and/or wirelessdata exchange with a remote device. The mobile device can furtherinclude a first module configured to obtain a DMC or an indication ofthe DMC from the remote device, wherein the DMC has at least onevariable coupon characteristic. Further, the mobile device can comprisea second module configured to obtain at least one factor relevant toestablishing an initial parameter for the variable coupon characteristicand a third module configured to collect data pertinent to the factor(s)to facilitate establishing of the initial parameter.

According to an additional aspect, provided is an apparatus configuredfor communication with a remote device. The apparatus can comprise meansfor obtaining a DMC or an indication of the DMC from a device, whereinthe DMC has at least one variable coupon characteristic. Moreover, theapparatus can comprise means for obtaining at least one factor relevantto establishing an initial parameter for the variable couponcharacteristic and means for collecting data pertinent to the at leastone factor to facilitate establishing the initial parameter.

In accordance with still another aspect, disclosed is a computer programproduct configured for communication with a remote device. The computerprogram produce can comprise a computer-readable medium containinginstructions executable to obtain a DMC or an indication of the DMC froma device, wherein the DMC has at least one variable couponcharacteristic. The instructions can be further executable to obtain atleast one factor relevant to establishing an initial parameter for thevariable coupon characteristic and to collect data pertinent to the atleast one factor to facilitate establishing the initial parameter.

To the accomplishment of the foregoing and related ends, the one or moreaspects comprise the features hereinafter fully described andparticularly pointed out in the claims. The following description andthe annexed drawings set forth in detail certain illustrative aspects ofthe one or more aspects. These aspects are indicative, however, of but afew of the various ways in which the principles of various aspects canbe employed and the described aspects are intended to include all suchaspects and their equivalents.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 depicts a block diagram of an example system that providesvariable value dynamic mobile coupons (DMCs) in a mobile operatingenvironment.

FIG. 2 illustrates a block diagram of an example system that facilitatesdistribution, redemption, and reimbursement of DMCs.

FIG. 3 depicts a block diagram of an example system that can dynamicallyvaluate a DMC based on determined information according to one or moreaspects.

FIG. 4 illustrates a block diagram of a sample system that integratesdynamic media with a DMC and can valuate the DMC based in part on themedia, according to one aspect.

FIG. 5 depicts a block diagram of an example user interface thatorganizes and presents information pertinent to a DMC.

FIG. 6 illustrates a block diagram of an example system for determininga concurrent value of a variable value DMC according to aspects.

FIG. 7 depicts a block diagram of a sample mobile handset that canfacilitate utilization and/or valuation of a DMC in accordance withfurther aspects.

FIG. 8 illustrates a flowchart of a sample methodology for providingvariable value DMCs in a mobile environment.

FIG. 9 depicts a flowchart of an example methodology for distributing,evaluating, and redeeming variable value DMCs in accordance with oneaspect.

FIG. 10 illustrates a flowchart of an example methodology forfacilitating use of a DMC in a mobile environment.

FIG. 11 depicts a flowchart of an example methodology for facilitatingvaluation and redemption of variable value DMCs in a mobile environment.

FIGS. 12 and 13 depict block diagrams of example systems that provideand facilitate, respectively, valuation of variable value DMCs in amobile environment.

DETAILED DESCRIPTION

Various aspects are now described with reference to the drawings,wherein like reference numerals are used to refer to like elementsthroughout. In the following description, for purposes of explanation,numerous specific details are set forth in order to provide a thoroughunderstanding of one or more aspects. It can be evident, however, thatsuch aspect(s) can be practiced without these specific details. In otherinstances, well-known structures and devices are shown in block diagramform in order to facilitate describing one or more aspects.

The subject disclosure provides for variable characteristic electroniccoupons for a mobile environment. The electronic coupons can bedistributed to a particular mobile device, selected based onpredetermined criteria (e.g., location, time, identity, prior mobiledevice-based commercial transactions, features/capabilities of themobile device, and so on). In addition, the electronic coupons canprovide some value in conjunction with a commercial transaction.Particularly, the value is variable, in that it can be undetermined oradjustable at a given point in time. By adjusting the variablecharacteristic (e.g., a redeemable value) of an electronic coupon, aconsumer can be given a greater or lesser incentive to conduct thetransaction at a given point in time or based on a given circumstance.

In addition to the foregoing, mobile coupons (e.g., an electronic couponconfigured for, distributed to, stored on and/or redeemed utilizing amobile device) can be distributed based on information pertinent to amobile device, user accounts maintained on such devices (e.g., mobilecoupon account), interaction with users in a user ‘buddy list’, and thelike. The nature of mobile devices (e.g., cell phone, smart phone, PDA,laptop, multi-mode phone, and so on) involves dynamic, yet generallydeterminable characteristics. For instance, a location of the mobiledevice can change over time as a user carries the mobile device,transports the mobile device in a vehicle, etc. Strength of signalsemitted by a mobile device (e.g., radio frequency [RF] signals) can varyover time as well, as location, transmission strength, battery power, orlike factors associated with the mobile device change. Accordingly, awireless device communicatively coupled with a mobile device candetermine various dynamic characteristics of such device based onsignals received or transmitted to such mobile device.

Because mobile devices involve dynamic characteristics, directedmarketing involving a mobile device can be conducted based oncontemporaneous conditions of such device. For instance, a mobile couponcan be distributed to the mobile device based on location of the mobiledevice, capabilities/functions of the mobile device, or time of day, ora combination of these or like factors. It should also be appreciatedthat a mobile coupon can have dynamic or variable coupon characteristicsas well. In some aspects, an attribute of the coupon can depend on adynamic characteristic of the mobile device. For instance, a redeemablevalue of a DMC can be based on a location of the mobile device. Theforegoing example describes a mobile coupon with a dynamiccharacteristic and provides at least one example of a dynamic mobilecoupon (DMC).

As a particular example of the foregoing, a redeemable value of a DMCcan provide a first monetary value if the mobile device is at a firstlocation and a second monetary value if the mobile device is not at thefirst location (or, e.g., is not within a threshold distance of thefirst location). In some aspects, the redeemable value of the DMC can beindependent of characteristics associated with the mobile device. Asanother example, the redeemable value could provide the first monetaryvalue between 9 am and 12 noon, and the second monetary value between 12noon and 5 pm, regardless of location of the mobile device. As a thirdexample, various suitable circumstances can be combined to determine theredeemable value. For instance, the DMC can provide the first monetaryvalue if the mobile device is at the first location between 9:00 am and12:00 noon, and provide the second monetary value in all othercircumstances. It should be appreciated that various suitable algorithms(e.g., Boolean logic) are contemplated for establishing a value, orother variable coupon characteristic, of a DMC.

By determining changing aspects of mobile devices, DMCs can bedistributed to such devices based on user profile(s) or devicecharacteristics. In addition, because mobile coupons are electronicfiles, such as audio and/or video media files, mobile coupons can berich multi-dimensional media, graphical files, programs, and the like.For instance, a DMC can be displayed and presented on a graphicaldisplay in three dimensions (simulated or actual), with various layers,animations, video, audio, sections, fonts, drawings, figures, and thelike. Further, additional applications can be linked to the DMC. As anexample, product, manufacturer, distributor, and/or retail electronicmedia advertisements can be coupled to the DMC. Such media can utilizegraphical animation to provide a rich and detailed user experience. Inaddition, characteristics of the DMC (e.g., redeemable value) can beadjusted based on value-added incentives included with the DMC, such asa video advertisement.

According to one or more other aspects, DMCs can be stored and organizedon a mobile device for user convenience. The DMCs can be referencedbased on suitable indicia, such as supplier, product, retail entity, andthe like. DMCs can also be categorized as a function of concurrentvalue. In addition, rules defining changes to redeemable value can bedisplayed, where desired. In some aspects, rules for defining value orvalue adjustment can be hidden or not included with the DMC.Accordingly, some DMCs can adjust or determine redeemable value based onfactors undisclosed to a consumer. As described, the disclosure presentsa rich and flexible environment for distributing, valuing, and redeemingmobile coupons in a mobile communication environment.

The disclosure herein facilitates many commercial benefits, includingproviding variable purchasing incentive based at least in part ondynamic factors associated with a mobile device, a stored profile of auser, manufacturer, coupon distributor, etc., a dynamic commercialinfluence associated with a store or product (e.g., current inventory),and so on. Thus, purchasing incentive provided through coupons can bedynamically tailored to fit the desires of a coupon sponsor based onfluctuating consumer and market conditions.

Various aspects of the disclosure are described below. It should beapparent that the teaching herein can be embodied in a wide variety offorms and that any specific structure and/or function disclosed hereinis merely representative. Based on the teachings herein one skilled inthe art should appreciate that an aspect disclosed herein can beimplemented independently of other aspects and that two or more of theseaspects can be combined in various ways. For example, an apparatus canbe implemented and/or a method practiced using any number of the aspectsset forth herein. In addition, an apparatus can be implemented and/or amethod practiced using other structure and/or functionality in additionto or other than one or more of the aspects set forth herein. As anexample, many of the methods, devices, systems, and apparatusesdescribed herein are described in the context of providing dynamicmobile coupons in a mobile communication environment. One skilled in theart should appreciate that similar techniques could apply to othercommunication environments as well.

As used in this disclosure, the terms “component,” “system,” “module,”and the like are intended to refer to a computer-related entity, eitherhardware, software, software in execution, firmware, middle ware,microcode, and/or any combination thereof. For example, a component canbe, but is not limited to being, a process running on a processor, aprocessor, an object, an executable, a thread of execution, a program,and/or a computer. One or more components can reside within a processand/or thread of execution and a component can be localized on onecomputer and/or distributed between two or more computers. Further,these components can execute from various computer readable media havingvarious data structures stored thereon. The components can communicateby way of local and/or remote processes such as in accordance with asignal having one or more data packets (e.g., data from one componentinteracting with another component in a local system, distributedsystem, and/or across a network such as the Internet with other systemsby way of the signal). Additionally, components of systems describedherein can be rearranged and/or complemented by additional components inorder to facilitate achieving the various aspects, goals, advantages,etc., described with regard thereto, and are not limited to the preciseconfigurations set forth in a given figure, as will be appreciated byone skilled in the art.

Additionally, the various illustrative logics, logical blocks, modules,and circuits described in connection with the aspects disclosed hereincan be implemented or performed with a general purpose processor, adigital signal processor (DSP), an application specific integratedcircuit (ASIC), a field programmable gate array (FPGA) or otherprogrammable logic device, discrete gate or transistor logic, discretehardware components, or any suitable combination thereof designed toperform the functions described herein. A general-purpose processor canbe a microprocessor, but, in the alternative, the processor can be anyconventional processor, controller, microcontroller, or state machine. Aprocessor can also be implemented as a combination of computing devices,e.g., a combination of a DSP and a microprocessor, a plurality ofmicroprocessors, one or more microprocessors in conjunction with a DSPcore, or any other suitable configuration. Additionally, at least oneprocessor can comprise one or more modules operable to perform one ormore of the steps and/or actions described herein.

Furthermore, various aspects are described herein in connection with amobile communication device (or, e.g., a mobile device). A mobilecommunication device can also be called a system, a subscriber unit, asubscriber station, mobile station, mobile, mobile device, cellulardevice, multi-mode device, remote station, remote terminal, accessterminal, user terminal, user agent, a user device, or user equipment,or the like. A subscriber station can be a cellular telephone, acordless telephone, a Session Initiation Protocol (SIP) phone, awireless local loop (WLL) station, a personal digital assistant (PDA), ahandheld device having wireless connection capability, or otherprocessing device connected to a wireless modem or similar mechanismfacilitating wireless communication with a processing device.

Moreover, various aspects or features described herein can beimplemented as a method, apparatus, or article of manufacture usingstandard programming and/or engineering techniques. Further, the stepsand/or actions of a method or algorithm described in connection with theaspects disclosed herein can be embodied directly in hardware, in asoftware module executed by a processor, or in a combination of the two.Additionally, in some aspects, the steps and/or actions of a method oralgorithm can reside as at least one or any combination or set of codesand/or instructions on a machine-readable medium and/or computerreadable medium, which can be incorporated into a computer programproduct. Further, the term “article of manufacture” as used herein isintended to encompass a computer program accessible from anycomputer-readable device, carrier, or media. For example,computer-readable media can include but are not limited to magneticstorage devices (e.g., hard disk, floppy disk, magnetic strips, etc.),optical disks (e.g., compact disk (CD), digital versatile disk (DVD),etc.) smart cards, and flash memory devices (e.g., card, stick, keydrive, etc.). Additionally, various storage media described herein canrepresent one or more devices and/or other machine-readable media forstoring information. The term “machine-readable medium” can include,without being limited to, wireless channels and various other mediacapable of storing, containing, and/or carrying instruction(s) and/ordata.

In addition to the foregoing, the word “exemplary” is used herein tomean serving as an example, instance, or illustration. Any aspect ordesign described herein as “exemplary” is not necessarily to beconstrued as preferred or advantageous over other aspects or designs.Rather, use of the word exemplary is intended to present concepts in aconcrete fashion. Furthermore, as used in this application and theappended claims, the term “or” is intended to mean an inclusive “or”rather than an exclusive “or.” That is, unless specified otherwise, orclear from context, “X employs A or B” is intended to mean any of thenatural inclusive permutations. That is, in this example, X could employA, or X could employ B, or X could employ both A and B, and thus thestatement “X employs A or B” is satisfied under any of the foregoinginstances. In addition, the articles “a” and “an” as used in thisapplication and the appended claims should generally be construed tomean “one or more” unless specified otherwise or clear from context tobe directed to a singular form.

As used herein, the terms to “infer” or “inference” refer generally tothe process of reasoning about or inferring states of a system,environment, and/or user from a set of observations as captured viaevents and/or data. Inference can be employed to identify a specificcontext or action, or can generate a probability distribution overstates, for example. The inference can be probabilistic—that is, thecomputation of a probability distribution over states of interest basedon a consideration of data and events. Inference can also refer totechniques employed for composing higher-level events from a set ofevents and/or data. Such inference results in the construction of newevents or actions from a set of observed events and/or stored eventdata, whether or not the events are correlated in close temporalproximity, and whether the events and data come from one or severalevent and data sources.

Referring now to the drawings, FIG. 1 depicts a block diagram of anexample system 100 that can distribute and valuate mobile coupons basedon dynamic and/or determinable criteria. System 100 includes a couponsystem 102 coupled with a mobile handset 104 via a wired and/or wirelessdata interface (e.g., a wireless transceiver 112). The coupon system 102can generate and/or distribute a DMC to the mobile handset 104 byemploying the data interface (112). In addition, coupon system 102 canestablish an initial parameter of a variable coupon characteristic(e.g., redeemable value, re-distribution status, a multi-media feature)of the DMC based on a determinable circumstance(s) pertinent to themobile device 104. Accordingly, the DMC can provide customizedpurchasing incentive tailored to the mobile device 104 by adjusting aredeemable value of the DMC or providing additional value based on datapertinent to the mobile device 104.

As utilized herein, a DMC refers to an electronic application, program,file, or the like, that can be redeemed for economic value inconjunction with a transaction, and has at least one characteristic thatvaries based on a determinable circumstance. In some aspects, the DMCcan be a stand-alone application transmitted to an external entity(e.g., mobile device 104). In other aspects, the DMC can be retained ata distribution device (e.g., coupon system 102), and informationidentifying, describing and/or pertinent to redeeming the DMC can betransmitted to the external entity (104). In still other aspects, a DMCcan be copied and shared between the distributor (102) and the externalentity (104).

As stated above, a DMC provides some economic value in conjunction witha transaction. The transaction can include a sale, lease, rent, or alike exchange of a product, a service, and so on. The economic value caninclude any suitable modification of a term or condition of thetransaction. For example, the economic value can be a reduction inpurchase price of a product or products (e.g., a percent discount, aflat reduction in price, a discount or reduction of a second product orservice based on purchase of a first product or service, and so on). Asanother example, the economic value can be an extension of a benefit(e.g., a warranty, customer service, technical support, etc.) associatedwith the transaction. It should be appreciated that the economic valuecan comprise any suitable economic consumer benefit utilized inconjunction with paper coupons or radio/television coupons, in additionto values and benefits specifically described herein.

In addition to the foregoing, a DMC is dynamic, and as such involves atleast one characteristic that can vary based on determinablecircumstances. For instance, the economic value of the DMC can vary. Inanother example, an expiration date of the DMC can vary. In still otherexamples, a product or service, a retailer, conditions of redemption(e.g., time, location), or like characteristics associated with the DMC,or a combination thereof, can vary. The variable characteristic can havea default state that is subsequently adjusted based on the determinablecircumstances, or can have no predetermined default state. In the lattercase, the state of the characteristic is undefined, or zero, until datapertaining to one or more determinable circumstances is obtained andanalyzed.

Variable coupon characteristics of the DMC can be evaluated utilizingvarious factors. For instance, data pertinent to the mobile device 104,data pertinent to a sponsor/issuer of the DMC (102), data pertinent to aretail entity (e.g., retail store, online store, and so on) such asin-stock volume, data pertinent to a state of a user account, orinteractions with other user accounts of other devices (e.g., sharing orrecommending a DMC with another user), or independent factors such astime can be utilized as determinable circumstances. Such data can becollected in various manners. For instance, data pertinent to the mobiledevice 104 or a user account can be obtained from the mobile device 104or by way of exchanging wireless signals (e.g., RF signals) with themobile device 104. Data pertinent to a sponsor/issuer of the DMC or to aretail entity can be obtained dynamically by way of a communication linkwith one or more such entities, or the data can be manually entered, orcan be predefined and stored by the coupon system 102. Once collected,data can be utilized to evaluate one or more variable couponcharacteristics associated with the DMC.

Variable coupon characteristics of a DMC (e.g., redeemable value,multidimensional feature(s)) can be evaluated at any suitable time afterreceiving information pertinent to quantifying or qualifying suchcharacteristic(s). For instance, a value of a DMC can be generated oncean identity of a mobile device or user thereof is determined, once alocation of the mobile device is determined, once a time of day isdetermined, or once a user/manufacturer/retailer/DMC profile isdetermined, or a combination thereof. According to some aspects, thecharacteristic can be determined prior to associating the DMC with themobile device 104, after such association, or both (e.g., an initialparameter of the characteristic can be determined prior to associationand the initial value can be altered based on later conditions).According to one or more further aspects, the characteristic can begenerated in response to a user input (e.g., a user input can result incollection of data, application of data to a valuation formula, and/ordisplay of a calculated value). In another aspect, the characteristiccan be determined/updated before, concurrent with, or after transmissionof the DMC or an indication of the DMC to the mobile device 104. Inaccordance with still one or more other aspects, the characteristic canbe updated at a suitable point prior to or during redemption of thecoupon. An updated characteristic can be based on the determinablecircumstances, a predetermined time or sequence, and/or user input.Accordingly, a DMC is a very flexible and rich entity that can providevarious consumer purchasing incentives and can be updated dynamicallybased on changing conditions, user input, and so on.

It should be appreciated that variable characteristics of the DMC can befixed to prevent further variation of the characteristic. For instance,an initial parameter (e.g., quantitative amount) of a variable couponcharacteristic (e.g., product discount, redeemable value) can beestablished upon generating the DMC for a particular device/user (104),associating the DMC with the device/user (104), transmitting the DMC oran indication thereof to the device/user (104), based on a user input atthe mobile device 104, upon redemption, or upon sharing/trading the DMCwith another device/user, or a suitable combination thereof. In someaspects, as discussed above, the variable characteristic can continue tovary based on changes in one or more determinable circumstances afterthe initial parameter is established. In other aspects, the variablecharacteristic can be fixed based on the initial parameter and not varyfurther. Alternatively, or in addition, the variable characteristic canbe subject to further adjustment based on a set of circumstancesprovided by a coupon manufacturer, based on a user input at the mobiledevice 104, or a suitable combination of both. As one particularexample, the initial parameter of the variable coupon characteristic canbe established based on a determined circumstance(s) (e.g., location ofthe mobile device with respect to a retail outlet, and number ofprevious DMCs pertaining to the retail outlet that the device hasreceived, redeemed, shared, viewed, etc.), when the DMC is associatedwith the device/user (104). Thereafter, the coupon characteristic can befixed until redemption. At redemption, additional circumstances aredetermined and the coupon characteristic adjusted, as suitable. Itshould be appreciated that various other suitable examples of when theinitial parameter can be determined and when it can be adjusted exist,as well as under what circumstances the determination/adjustment canoccur. Accordingly, the subject disclosure is not limited to thespecific examples recited herein.

In addition to the foregoing, coupon system 102 can include a filtermodule 106 that can select a particular mobile device 104 fordistribution of a DMC. Selection can be based on criteria associatedwith the mobile device 104. For instance, a location of the mobiledevice 104 can be utilized in determining whether to generate a DMC forsuch device (104). In addition, time, an ID of the mobile device (e.g.,subscriber identity module, mobile device calling number, or the like),an identity of a user of the mobile device, prior transaction history,prior coupon history, a user profile, sharing/trading mobile couponswith other user accounts, a DMC profile associated with a particularDMC, a manufacturer profile, a profile associated with a coupondistribution entity (102), a retailer profile, or a combination thereofor of like factors can be utilized to determine whether to generate theDMC for mobile device 104. Criteria for selecting a mobile device can bestored at coupon system 102. In addition, such criteria can be providedby a sponsor of the DMC (not depicted). Accordingly, a sponsor canprovide a DMC only to those devices (104) that meet criteria identifiedby the sponsor.

Coupon system 102 can also include a valuation module 108 thatestablishes an initial parameter for the variable coupon characteristicof the DMC. According to one or more particular aspects of thedisclosure, the initial parameter can be based on a determinablecircumstance pertinent to mobile device 104. In other aspects, theinitial parameter can be based on generic circumstances established by asponsor of the DMC. The determinable circumstance can be a subset of thedata utilized by the filter component 106 to select the mobile device104, or can include additional data pertinent to the mobile device 104(e.g., information in a user profile history, such as mobile shoppinghistory, DMC usage history, DMC redistribution information such asinter-device sharing, and so on). Valuation module 108 can collect datapertinent to the determinable circumstance, apply the data to apredetermined formula, and establish the initial parameter of the DMCvariable coupon characteristic. Data can be collected at the couponsystem 102, from mobile device 104 or a network component (not depicted)associated with the coupon system 102 (e.g., a back-end server, datafarm, or the like), from a sponsor of the DMC (e.g., a manufacturer),and so on.

Valuation module 108 can also continue to collect data associated withone or more determinable circumstances, and update the establishedinitial parameter, accordingly. For instance, location of mobile device104 can be monitored (e.g., by communication with the mobile device 104or with an associated mobile network) and the established parameterupdated periodically based on location. As another example, the valuecan be updated based on conditions provided by a manufacturer or retailentity associated with the DMC. As a more specific example, a restaurantcan offer a first discount value if the DMC is redeemed during lunchoperation (e.g., at a predetermined range of time) and a second discountvalue if the DMC is redeemed during dinner operation (e.g., at a secondpredetermined range of time). Valuation module 108, therefore, canupdate a concurrent value of the DMC based on time of day and lunch anddinner hours of the restaurant. It should be appreciated that anysuitable circumstance utilized to establish a value for a DMC, asdescribed herein, can also be utilized to update the value of the DMC ata subsequent point in time (e.g., upon redemption).

Coupon system 102 can also include a redemption module 110. Redemptionmodule 110 can couple to a clearinghouse (not depicted) to facilitateapplication of a value of the DMC (e.g., established by the valuationmodule 108) to a transaction. For instance, if mobile device 104 redeemsthe DMC in conjunction with a transaction identified by the DMC (e.g.,purchase of a hamburger at a fast food restaurant), a value establishedby the valuation module 108 can be applied to the transaction. Resultsof the transaction, including an identity of the DMC, the mobile device,a retail entity redeeming the DMC, a product/service involved, and/orvalue provided via the DMC, can be received by redemption module 110(e.g., from the retail entity facilitating the transaction). Redemptionmodule 110 can then perform a check to determine that terms andconditions of the DMC are accurately reflected in the transaction (e.g.,the established value is appropriately provided to a transaction). Ifthe transaction is appropriate, redemption module 110 can then transmitinformation pertaining to the DMC to the clearinghouse. Theclearinghouse can perform various mediation functions, includingperforming an additional check for compliance with DMC terms andconditions, indemnifying the retail entity for applying the establishedvalue to the transaction, and so on. As described, system 100 providesfor a flexible electronic coupon in a mobile environment, to facilitatedirected marketing at consumers based at least in part on concurrent anddeterminable information associated with a mobile device 104.

FIG. 2 illustrates an example system 200 that distributes and redeems aDMC according to aspects of the claimed subject matter. System 200 caninclude a coupon system 202 that can identify a desired mobile device204 for distribution of a DMC (212A, 212B, 212C). Coupon system 202 canselect mobile device 204 based on various criteria established by amanufacturer 206 that sponsors the DMC (212A, 212B, 212C). Examples ofsuch selection criteria can include location or identity of mobiledevice 204, time of day, proximity of mobile device 204 to a retailer210, or a combination of these or like factors.

Once mobile device 204 is selected, coupon distributor 208 generates aDMC (212A, 212B, 212C) provided by manufacturer 206 and associates theDMC with the mobile device 204. The coupon distributor 208 can thenforward the DMC (212A, 212B, 212C) to coupon system 202. Coupon system202 then distributes the DMC (212A, 212B, 212C), or a messageidentifying and/or describing the DMC (212A, 212B, 212C) to mobiledevice 204 (e.g., a short message service [SMS] message, e-mail message,text message, ad-hoc wireless data exchange, and so on). The DMC (212A,212B, 212C) can have a variable coupon characteristic, such asredeemable value, evaluated by way of a determinable circumstanceassociated with the mobile device 204 and/or other components of system200 (e.g., manufacturer 206, retailer 210). Coupon distributor 208 cancomprise a mobile base station, a wireless node, a stand-alone wirelessdevice that is manually uploaded with the DMC, or any other suitablewireless communication device.

Determination of the variable coupon characteristic can be done at anetwork component (e.g., coupon system 202, coupon distributor 208,etc.) or at the mobile device 204, or a combination of both. Forinstance, the DMC (212A, 212B, 212C) can contain instructions (e.g., anexecutable module) directing the mobile device 204 to establish aparameter for the variable coupon characteristic and rules for doing so.In other aspects, mobile device 204 can also provide informationspecified by the DMC (212A, 212B, 212C) to the coupon system 202pertinent to determining this value (e.g., a GPS location of mobiledevice 204). In some aspects, if mobile device 204 is unable to obtainthe variable coupon characteristic or initial parameter value from thecoupon system 202 (e.g., due to inability to establish a wireless link),an executable module included within the DMC (212A, 212B, 212C) can beutilized to calculate the value at mobile device 204.

The determination, as discussed above, can be conducted at varioussuitable times. For instance, when mobile device 204 is first selectedby coupon system 202, when the DMC (212A, 212B, 212C) is generated atcoupon distributor 208, when the DMC (212A, 212B, 212C), or anindication thereof, is transmitted to the mobile handset 204, at apredetermined point in time after the mobile handset 204 receives theDMC (212A, 212B, 212C), as a result of a user input (e.g., recommendingthe DMC, forwarding the DMC to another mobile device via ad-hoc dataexchange, or utilizing a network), based on activity of a third party(e.g., a ‘buddy list’ member obtains, recommends, redeems or somehowinteracts with the DMC), based on a threshold change in a determinablecircumstance associated with the mobile device 204, or upon redemption,or a combination thereof. Accordingly, in such aspects, an initialparameter can be adjusted (e.g., according to rules providedmanufacturer 206) up until redemption of the DMC (212A, 212B, 212C).

As depicted, a DMC (212A, 212B, 212C) is transmitted to variouscomponents of system 200 as shown by the solid line arrows of FIG. 2.The DMC (212A, 212B, 212C) is first generated by a manufacturer orsponsor 206 of the DMC (212A, 212B, 212C). At this stage, DMC 212A cancomprise a list of rules pertinent to distribution of the DMC (212A,212B, 212C) to a mobile device 204. Rules can specify selection of amobile device (204), identifying variable coupon characteristics of theDMC (212A, 212B, 212C), determining how to valuate thosecharacteristics, and terms or conditions for redeeming the DMC (212A,212B, 212C).

DMC 212A is received by coupon distributor 208. Coupon distributor 208can generate an electronic file to package the DMC (212A, 212B, 212C).For instance, the electronic file can facilitate displaying and/orplaying media pertinent to a product, value, redemption information,variable coupon characteristics, or rules for evaluating/updating suchcharacteristics, and so on, of the DMC (212A, 212B, 212C). Theelectronic file can be in various formats based on feedback from themobile device 204 (e.g., a pdf-type format, a word-processing format, aspreadsheet format, etc.).

Once an electronic package for the DMC (212A, 212B, 212C) is generated,and a mobile device 204 selected, DMC 212B is sent to coupon system 202.Coupon system 202, as discussed, can establish a value (e.g., an initialvalue, or a fixed value, etc.) of the dynamic aspects of the DMC 212Cupon transmitting the DMC 212C to mobile device 204. Alternatively,coupon system 202 can leave the dynamic aspects undefined at such time.A version of the DMC (212A, 212B, 212C) received at mobile device 204 isindicated by DMC 212C.

The dotted line of FIG. 2 indicates data transmitted between componentsof system 200. Such data is sent to coupon system 202 and can includeinformation pertinent to maintaining a wireless link with mobile device204, location or identity information of the device (204), filecompatibility or operating system information of the device (204) orlike information. Data pertinent to generating and/or packaging asuitable DMC 212B is forwarded to coupon distributor 208 from couponsystem 202. Optionally, data can be provided to manufacturer 206indicating that a DMC has been distributed to the mobile device 204.

Mobile handset 204 can utilize the DMC 212C in conjunction with atransaction at a retailer 210 identified in the DMC 212C. Retailer 210can be any suitable store, physical or virtual (e.g., an online Internetvendor), that can provide a product or service identified in the DMC212C. Mobile handset 204 transmits the DMC 212C, or unique ID of the DMC212C, or the like, to the retailer 210 in conjunction with a suitabletransaction. Retailer 210 forwards the transaction information to aclearinghouse 214 for mediation, authorization, and/or reimbursement.

Clearinghouse 214 can be any suitable networked entity that can providebilling and mediation for a DMC (212A, 212B, 212C). Specifically,clearinghouse 214 obtains information pertinent to a transaction fromretailer 210 that involves the DMC (212A, 212B, 212C). Clearinghouse 214can determine whether the DMC (212A, 212B, 212C) is valid, whetherapplying the DMC (212A, 212B, 212C) to the transaction is valid, whetherthe DMC (212A, 212B, 212C) is properly applied to the transaction, andso on. If the information pertinent to the transaction matchesspecifications for the DMC (212A, 212B, 212C), clearinghouse 214 canforward data identifying the transaction and the DMC (212A, 212B, 212C)to manufacturer 206. Manufacturer 206 can then provide reimbursement forthe DCM (212A, 212B, 212C) to clearinghouse 214, which forwards at leasta portion of such reimbursement to retailer 210. Accordingly, system 200provides one example system that can generate, distribute, redeem, andindemnify various entities in conjunction with implementing a DMC (212A,212B, 212C) in a mobile environment.

FIG. 3 illustrates an example system 300 that can dynamically valuate aDMC based on determined information according to one or more aspects.System 300 can include a coupon system 302 that selects a mobile device304 for a DMC, determines an initial parameter or value for a variablecharacteristic of the DMC, and facilitates redemption of the DMC, asdescribed herein. It should be appreciated that coupon system 302 can becontained on a network (e.g., a server on the Internet, a component of amobile network, etc.), contained within mobile device 304, distributedacross the network and the mobile device 304, or separate from thenetwork and the mobile device 304. Accordingly, selection, DMCgeneration, valuation, and redemption functions of coupon system 302should not be limited to one such component of system 300.

According to some aspects, system 300 can include a transaction database306 that stores information related to a user profile, a vendor profile,a DMC profile or a retailer profiler, or a combination thereof. A userprofile can provide user preferences in conjunction with a DMC (e.g.,indicating a desired sponsor, a desired retailer, a desired product,whether and/or what type of DMC is to be accepted at the mobile device304, or the like). The user profile can also include prior transactionhistory associated with a user of the mobile device 304, includingprevious DMC received, cancelled, redeemed, stored on the device 304,and so on. The user profile can also indicate prior DMC transactionhistory, mobile shopping history, or sharing and social network historypertinent to DMCs. In some aspects, the user profile can include featureinformation of the mobile device 304 (e.g., for determining whatmulti-media features associated with the DMC can be activated).Information contained in the user profile can be utilized, at least inpart, to select a mobile device (204) as a target device for DMCdistribution and/or to determine a parameter of a DMC variable couponcharacteristic (e.g. set a redeemable value), or other variable couponcharacteristic of the DMC (e.g., re-distribution and sharing rules,multi-media features bundled within the mobile device).

According to some aspects, system 300 can include a data mining module310 to interface with various system components (302, 304) to extractinformation and update transaction database 306. For instance, datamining module 310 can interface with mobile device 304 and obtaininformation pertinent to user transaction history, saved DMCs, preferredDMCs, DMCs viewed on a user interface of mobile device 304, DMCadvertisements played at the mobile device 304, and so on. Suchinformation can be forwarded to transaction database 306 and added tothe user's (304) profile, a DMC profile, vendor profile, manufacturerprofile, distributor profile, and/or retailer profile associated withthe DMC. In similar fashion, data mining module 310 can interface withvendor, retailer, or distributor entities or with coupon system 302(including sub-components of such system 302) and generate/updateappropriate profiles at transaction database 306. Accordingly,information stored at transaction database 306 can be continuallyupdated based on data extracted by data mining module 310.

According to some aspects, a vendor profile contained within thetransaction database 306 can provide various rules for generating,distributing, evaluating and/or redeeming a DMC, as specified by asponsor of the DMC (e.g., product manufacturer). Such information willbe utilized by system 300 in conjunction with distributing a DMC, inconjunction with determining a value of the DMC, and/or other dynamicaspects of the DMC. A retailer profile can also be contained within thetransaction database 306. The retailer profile can include informationpertinent to a product or service identified in a DMC, availability ofsuch product/service at a particular retail location, participation ofsuch retail location in a DMC transaction, and additional terms orconditions imposed by the retailer. For instance, a retailer profile canindicate which locations will honor a DMC, current product/serviceavailability applicable to the DMC, hours of operation, hours ofredemption, any factors pertinent to determining a value of the DMC orother provided benefit (e.g., a change in redeemable value at varioustimes of day), and the like. In addition to the foregoing, transactiondatabase 306 can include a DMC profile that contains particularinformation pertinent to each DMC or type of DMC provided by a sponsor.The DMC profile can indicate special incentives included within the DMC(e.g., a product advertisement, see FIG. 4, infra), and how a variablecoupon characteristic of the DMC is affected by such incentives. A DMCprofile can be specific to a particular product or service, particularto a manufacturer, particular to a retailer, particular to a type ofmobile device, or a combination thereof.

As a specific example of the foregoing, various profiles can becontained in transaction database 306 that affect a DMC. As a firstexample, a profile of User A could indicate that User A is interestedonly in DMCs related to pizza restaurants or pizza in particular. Thus,system 300 can ignore a mobile device 304 associated with User A whendistributing a non pizza-related DMC. A profile of Manufacturer X canspecify that a DMC is to have a variable redeemable value, depending onboth proximity of the mobile device 304 to a retail location, and basedon the time of day. In addition, Manufacturer X's profile can indicatethat a DMC should be generated once each day and that all ofManufacturer X's DMCs are to expire within 30 days of distribution to amobile device 304. Accordingly, system 300 can generate one DMC forManufacturer X per day (e.g., calendar day), set and adjust a redeemablevalue of each Manufacturer X DMC based on location of a recipient mobiledevice (304) and time of day, and set an expiration date for such DMC(s)at 30 days from distribution to the recipient mobile device(s) (304).Likewise, similar information contained within a retailer or DMC profilecan be integrated into terms, conditions, and variable couponcharacteristics of a DMC.

System 300 can further include a learning engine 308 that employsmachine learning to evaluate information contained in the transactiondatabase 306 and make strategic determinations related to a DMC. In oneaspect, learning engine 308 can employ user profile information todetermine whether or what DMC is most appropriate to associate with aparticular mobile device 304 (e.g., based on past DMC usage history,mobile shopping history, etc.). In another aspect, learning engine canemploy such information to evaluate a determinable circumstanceassociated with a mobile device 304 and establish an initial parameterof a variable coupon characteristic (e.g., redeemable value, applicablemedia-features). Information utilized by learning engine 308 can bereferenced with respect to at least one DMC distribution or valuationrule (e.g., provided by a DMC sponsor or distributor) for making thedeterminations (e.g., distribute a particular DMC only within 30 minutesof a time period that the DMC is most likely to be redeemed).

Information utilized by learning engine 308 can comprise any suitableinformation pertinent to the mobile device 304, a DMC, or a DMC sponsor,retailer, or the like (e.g., determined from an applicable profile).More specifically, such information can include time, mobile devicelocation, distribution device location and/or retail store(s) location,user transaction or coupon history, frequent user coupon points,retailer profile information, DMC profile information, and so on. In oneexample, the learning engine 308 can utilize user mobile shoppinghistory and DMC usage history to determine whether todistribute/associate the DMC with the mobile device 304, and determinean initial parameter for the variable coupon characteristic prior tosuch distribution/association. It should be appreciated that as data isupdated at transaction database 306, the learning engine 308 canre-evaluate the information to update a state of the variablecharacteristic. As a particular example, if a DMC is presented forredemption, transaction module can access pertinent profile or historyinformation to establish a final redeemable value for the DMC at time ofredemption.

To make strategic determinations, learning engine 308 can utilize a setof models (e.g., user preference model, coupon sponsor model,usage/sharing history model, etc.) in connection with determiningrelationships between information contained in the transaction database306 and rules for distributing and/or valuating a DMC. The models can bebased on a plurality of information (e.g., a state of auser/manufacturer DMC distribution flag, frequency of past user DMCactivity, user feedback pertinent to one or more DMCs, retailavailability of a product/service, general mobile shopping history orpreferences, location of the mobile device 304, distance between themobile device 304 and DMC distribution device (302) and/or a retailentity, and so on). Optimization routines associated with learningengine 308 can harness a model that is trained from previously collecteddata, a model that is based on a prior model that is updated with newdata, via model mixture or a data mixing methodology, or simply one thatis trained with seed data, and thereafter tuned in real-time by trainingwith actual field data provided by user interest vector 604.

In addition, learning engine 308 can employ learning and reasoningtechniques in connection with making determinations or inferencesregarding optimization decisions and the like. For example, learningengine 308 can employ a probabilistic-based or statistical-basedapproach in connection with modifying or updating data structures ordata configurations pertinent to the mobile device 304, or drawingconclusions therefrom. The inferences can be based in part upon explicittraining of classifier(s) (not shown) before employing the learningengine 308, or implicit training based at least upon manual input andthe like. Data or policies used in optimizations can be collected from aspecific database or from a community of databases (not depicted) ofvarious types (e.g., obtained by data mining module 310), variousapplications and/or operating systems, for instance.

Learning engine 308 can also employ one of numerous methodologies forlearning from data and then drawing inferences from the models soconstructed (e.g., Hidden Markov Models (HMMs) and related prototypicaldependency models, more general probabilistic graphical models, such asBayesian networks, e.g., created by one or more structure searches usinga Bayesian model score or approximation, linear classifiers, such assupport vector machines (SVMs), non-linear classifiers, such as methodsreferred to as “neural network” methodologies, fuzzy logicmethodologies, and other approaches that perform data fusion, etc.) inaccordance with implementing various aspects described herein. As anon-limiting example, classifiers can be trained on a relationshipbetween a user profile preference for a particular product or serviceidentified in a DMC, and a retail entity's availability of such productor service (and, for instance, distance from a mobile device to theretail entity), or other examples described herein. As data is updatedat transaction database 306, or additional data pertinent to mobiledevice 304, a DMC, a DMC supplier, or retail entity, etc., isidentified, the classifiers can be retrained. For instance, when a DMCassociated with a user profile/mobile device 304 is redeemed, datamining module 310 can update transaction database 308 with redemptioninformation (e.g., ID of DMC redeemed, product/service, value applied tothe transaction, etc.) and learning engine 308 can execute one or moreclassifiers to generate changes to inferences and results provided bythe learning engine 308.

Methodologies employed by learning engine 308 can also includemechanisms for the capture of logical relationships such as theoremproverbs or more heuristic rule-based expert systems. Inferences derivedfrom such learned or manually constructed models can be employed inoptimization techniques, such as linear and non-linear programming, thatseek to maximize some objective function. For example, manipulating dataof user interest vector 604 to deconstruct such data and identifypotential users associated therewith can be based on iterativeinteractions with the user input vector 604, common times at whichparticular subject matter activity occurs, common communications atwhich particular subject matter activity occurs, common data packetswherein particular subject matter activity occurs, and/or like factorssuitable for data configuration optimization.

Accordingly, learning engine 308 serves as an interface to the profileinformation stored in the transaction database 306. Therefore, system300 can continually determine and store information pertinent to amobile device 304, a vendor or retailer of a DMC, and so on, to generatea current and accurate value for dynamic aspects of the DMC. Thus,according to some aspects, system 300 provides for expedient valuationof a DMC upon redemption.

FIG. 4 illustrates a block diagram of a sample system 400 thatintegrates dynamic media into or bundles dynamic media with a DMC 410and can valuate the DMC 410 based in part on the media. System 400includes a coupon system 402 that can generate, distribute, valuate,and/or facilitate redemption of a DMC 410 as described herein. Further,the coupon system 402 can select a mobile device 404 to be associatedwith the DMC 410 based on various criteria established by a sponsor (notdepicted) of the DMC 410. In addition, system 400 can obtain andincorporate media (408) with the DMC 410. Such media (408) can includeadvertisements, product or manufacturer information, DMC distributorinformation, and so on. The media (408) can be packaged into a mobiledevice application that can be played at a user interface 412 of themobile device 404. In some aspects, a state of a variable couponcharacteristic (e.g., redeemable value) of the DMC 410 can be based inpart, on whether the media (408) is played at the mobile device 404.Alternatively, or in addition, valuation of the variable couponcharacteristic can be based at least in part on employing the device toindicate the media (408) is consumed (e.g., scanning a bar code of aprint advertisement) or playing the media (408) on another device (e.g.,Internet advertisement or streaming audio advertisement containing anelectronic watermark viewed on a computer) associated with the mobiledevice or a user of such device (e.g., via a common username/logon ID).Thus, added incentive can be provided to a consumer in conjunction withviewing an advertisement, and in larger scales, DMC distribution canprovide a beneficial platform for advertisers and product marketing.

System 400 can include a media integration module 406. Media integrationmodule 406 can receive and store various media information (408),electronic files (408), and/or audio-visual programs, etc. Such media(408) can include advertisements, product/service descriptions,manufacturer, retailer or distributor information, or third partyinformation, or a combination thereof or of like information. Theinformation (408) can be pertinent to a DMC distributed to mobile device404, tangentially related (e.g., pertaining to other products of acommon manufacturer), or unrelated to the DMC 410 (e.g., provided by anunrelated sponsor).

In addition to the foregoing, media integration module 406 can integratemedia 408 within a DMC 410 or bundle media with a DMC 410 that isassociated with the mobile device 404. Further, the media integrationmodule 406 can package the DMC (or, e.g., an indication of the DMC) andmedia into a mobile device application and transmit the application tomobile device 404. Accordingly, by accessing the DMC 410 at a userinterface 412 of mobile device 404, information pertaining to thesynchronized media (408) is presented or displayed. A user can thenselect the media 408 to view it on the mobile device 404. In someaspects, the media 408 can be automatically played on the mobile device404 when the DMC is received, or selected, or the like.

According to at least one aspect, a particular mobile application can beutilized to package the media/DMC that provides various multidimensionalfunctions to highlight feature richness of the DMC/media. For instance,the mobile device application can be configured to utilize an audio,visual, olfactory, gustatory (e.g., pertaining to the sense of taste) ortactile function of a target mobile device (404). Such function can beobtained from user profile information stored at the mobile device 404,a DMC application located on the mobile device, on a network transactiondatabase (not depicted, but see FIG. 3, supra), and so on. Suchfunctions can be employed, for instance, to augment a characteristic ofa product or service associated with the DMC, or with an advertisement(e.g., third party ad, manufacturer ad, retailer ad, etc.) bundled intothe media.

As one example of the foregoing, a mobile device 404 could comprisetactile sensory features (e.g., vibration device, tactile display) thatprovide tactual feedback. The tactile sensory features can be employedby a product-related application to convey tactual information to a userof the mobile device. For example, audio/video media 408 of a race carengine could be coupled with a tactile application that employs avibration device or tactile display to give a user a representative‘feel’ of the vibration caused by a powerful engine motor. A DMCassociated with a high performance motor oil product could be bundledwith the audio/visual/tactile media 408, which can serve as anadvertisement of the product. It should be appreciated that theforegoing is simply one example of a sensory features (e.g., graphicaldisplay, audio controller and speakers, vibration device, tactiledisplay, scent replicator) of a mobile device 404 that can be utilizedto augment an aspect of a product or service associated with a DMC.Other examples of device sensory features (e.g., audio, visual, tactile,olfactory, gustatory, etc.) known in the art, or made known to one ofskill in the art by way of the context provided herein, are included inthe subject disclosure. Some examples can include employing olfactoryfeatures (e.g., pre-loaded perfume scents coupled with a scent spray orejector) to augment media (408) pertaining to perfumes or other scentedproducts (e.g., soaps, air fresheners). Another example can comprisemedia (408) employing combinations of sensory features, such as anaudio/video presentation of a major league baseball World Series,coupled with device vibration coinciding with a roaring crowd and scentsof buttered popcorn ‘in the air’.

According to further aspects, media integration system 406 and/or couponsystem 402 can affect a variable characteristic of the DMC 410 (e.g.,redeemable value) based on the media 408. According to one particularexample, if the media 408 is played by mobile device 404, a redeemablevalue of DMC 410 can be adjusted (e.g., increased). To this purpose, DMC410 can record information pertinent to media 408. Specifically, DMC 410can set a flag, or like indicator, once the media 408 is presented onthe user interface 412 of the mobile device. The flag or indicator canthen be submitted to coupon system 402, and the coupon system 402 canadjust a dynamic value of the DMC 410 accordingly. Thus, upon redeemingthe DMC 410, additional value can be provided in conjunction with atransaction. Accordingly, a user of the mobile device 404 is presentedincentive to view the media (e.g., advertisement) and a sponsor of themedia is presented some indication that the media 408 was viewed.

In another aspect, the media can be an advertisement of a third party(e.g., that is not a sponsor, recipient, or distributor of the DMC). Ifthe media is played at mobile device 404, DMC 410 can update couponsystem 402 as described above. Coupon system 402 can then modify,initiate or complete a transaction with the third party based on playingthe advertisement at the mobile device. Thus, system 400 can provide anadditional revenue stream related to distributing and/or playing thirdparty advertisements in conjunction with distribution of a DMC and/oradvertisement media to target device.

According to still further aspects, coupon system 402 can request inputin response to playing media at the user interface 412. For instance,questions pertinent to played media can be presented at the userinterface 412 during or after playing the media. A user can answer thequestions via the user interface 412 and transmit the answers to couponsystem 402 through the mobile device 404. If answers are received, it ismore likely that the user viewed the media 408 and, based on thefeedback or answers, the user's opinion and/or understanding of themedia 408 can be ascertained. In addition, a variable characteristic ofthe DMC 410 can be adjusted based on the questions/feedback in responseto the media 408. As an example, a redeemable value, or an additionalvalue or benefit can be provided based on the nature of the response tothe media 408. As described, system 400 provides a mechanism tointegrate advertisements and other media of third party entities with aDMC, to provide benefit for consumers as well as sponsors of the media.

FIG. 5 depicts a block diagram 500 of an example user interface 504 thatorganizes and presents information pertinent to a DMC. User interface504 is coupled to a mobile device 502. The mobile device 502 can receiveone or more DMCs from a DMC distributor or like entity, as describedherein. A representation of the DMC can include one or more featuresthat can be defined by one or more feature representations of the DMC.The feature representations can be generated by one or more userinterface devices or functions of the mobile device. For instance, onefeature representation can include auditory information. Another featurerepresentation can include graphical information. Further featurerepresentations can include tactile or olfactory information. One ormore such feature representations, separately or in combination, cancomprise the representation of the DMC at the mobile device.

As described herein (e.g., see FIG. 4, supra), a DMC or indicationthereof transmitted to a mobile device 502 can comprise a media file orelectronic application that can present information, advertisements,etc. at a device user interface 504 in a feature rich multi-mediaformat. In some aspects, the media file/electronic application can beincorporated into the DMC. In other aspects, the media file/electronicapplication can be included with the DMC. In addition, the mediafile/electronic application can employ audio, visual, olfactory,gustatory, or tactile functions or a combination of such functions, ofthe mobile device 504 to present the media and augment one or moreaspects of the DMC or an advertisement associated therewith.Accordingly, feature richness and application multidimensionality of theDMC can be provided at the mobile device 502.

In one aspect, representation of a DMC can include multiple dimensions,such as multiple slides or layers (506, 508, 510). Each dimension orlayer (506, 508, 510) can segregate information pertinent to the DMC.For instance, a first layer 506 can provide present informationpertaining to a DMC. A second layer 508 can provide prior informationpertaining to previous DMCs received at the mobile device 504, forinstance, that are similar to the current DMC (e.g., common product,manufacturer, retailer, or the like). In addition, a third layer 510 canprovide social networking information pertaining to a DMC.

As a particular example of social networking information, the thirdlayer 510 can indicate a user preference (e.g., contained in a userprofile, generated from prior transactions, etc.) associated with theDMC. In addition, the third layer 510 can tabulate preferences containedby associates of a user of mobile device 502. For instance, opinions orusage history of other individuals specified in a friends list can beshared between mobile devices (502) and stored on memory allocated tothe DMC. Such information can also be obtained from social networkingwebsites accessed by the mobile device 502. Information from identifiedtrendsetters, statistical information pertaining to groups ofindividuals, and the like can be collected, stored, and displayed at thethird layer 510. Thus, a user can access others' opinions andperceptions of the DMC, such as whether it provides a good value, howthey liked an associated product/service, how they maximized valueassociated with the DMC, opinions of advertisements or other mediacoupled with the DMC (e.g., see FIG. 4, supra), and so on.

In some aspects, a layer (506, 508, 510) can include terms andconditions, redemption information, additionalmanufacturer/retailer/distributor product or business information, orthe like. Such information can be organized in various suitable ways onthe user interface 504 of a mobile device 502. It should be appreciatedthat various suitable business and social network information pertainingto entities associated with a DMC, as described herein or known to oneof skill in the art, or pertaining to a device (502) or user can becontained on various DMC display layers (506, 508, 510).

According to some aspects, present information associated with a DMC canbe displayed on at least one layer 506. The present information caninclude data describing the DMC, as well as associated entities, value,incentives, and redemption information pertaining to the DMC. Forinstance, a first portion 512 can provide validity information,including expiration date, status, and so on. A second portion 514 candisplay frequent-coupon user points associated with the DMC. Forinstance, if a user has redeemed one or more DMCs of a particularsponsor or vendor in the past, the points can provide an indication ofhow many DMCs have been redeemed, and provide additional value inconjunction with future redemptions.

In addition to the foregoing, present information can also include brandinformation displayed in another portion 516 of the first layer 506.Brand information can identify a product, provide information pertinentto the product or a supplier, and so on. Further, an additional portion518 of the first layer 506 can provide a concurrent value of the DMC.The concurrent value can be a percent discount, flat discount,purchase-related discount (e.g., buy one get a second half price), addedbenefit (e.g., free customer service, technical support, etc.), or acombination thereof, as described herein or known to one of skill in theart. In addition, the concurrent value can be based on concurrentcircumstances associated with the mobile device (e.g., location),independent criteria (e.g., time of day), relative criteria (e.g.,number of related DMCs redeemed by other devices 502), retailer stock,and so on. Further, according to some aspects, the value (518) can beupdated in response to a user input at the user interface 504. The value(518) can be modified, if appropriate, based on a state of circumstancespertinent to the value at a time of the input. Such circumstances andmodification can be conducted at the mobile device 502, at a networkserver (not depicted), or a combination of both.

Additional information can also be displayed at a present informationlayer 506. For instance, one portion 520 can provide informationpertinent to added incentives, such as media or advertisements includedwith the DMC. Moreover, another portion 522 can indicate an ID of theDMC. The ID can be displayed as a bar code, a string of digits, or thelike. Display of the ID can also be utilized in conjunction withredemption of the DMC (e.g., a bar code displayed at the user interface504 can be scanned by an electronic scanner at a point of servicedevice, such as a cash register).

In one or more other aspects of the subject disclosure,multi-dimensional layers (506, 508, 510) can comprise different mediaapplications pertinent to a DMC or advertisement. For instance, a firstlayer 506 can comprise a graphical depiction of a product associatedwith a DMC (e.g., a picture of a pizza with a manufacturer's logo ortrademark). A second layer 508 can comprise an audio/visual applicationthat plays an animated advertisement on the user interface 504. A thirdlayer 510 can employ a particular function/feature of the mobile device(e.g., an olfactory feature comprising a scent loaded onto the mobiledevice 502) to augment an aspect of the product (e.g., the applicationcan cause the mobile device 502 to release a pizza scent while theaudio/visual application shows a hot freshly baked pizza). Thus, themultidimensionality of the user interface layers is not limited tosegregating information, but can be employed to display various suitablemulti-dimensional media features of the DMC at the user interface of thedevice. It should be appreciated that various information can beincluded within a user interface display of a mobile coupons, and FIG. 5depicts an example only. Other mechanisms for organizing and displayinginformation pertinent to one or more DMCs, known to one of skill in theart, are contemplated and incorporated into the subject disclosure.

FIG. 6 illustrates a block diagram of an example system 600 fordetermining a current value of a variable-value DMC according to someaspects. System 600 can include a valuation module 602 that utilizesvarious data (608) to determine value for a DMC. It is to be appreciatedthat the data can be obtained at valuation module 602 at various pointsin time, including upon generation, transmission, and/or redemption of aDMC, as well as in response to a user input. It is further to beappreciated that valuation module 602 can reside proximate the mobiledevice 604, proximate a networked device (e.g., a mobile serviceprovider, or an Internet server), or a combination thereof.

Mobile device 604 can include a valuation engine 606 that extracts afactor relevant to establishing a value for the DMC from mobile device604. The factor can be related to any suitable information pertinent tosuch device 604. For instance, the factor can be related to location ofthe device 604 (e.g., determined by GPS, base station triangulation orlike techniques, peer-to-peer ranging, and so on), identity the device604 or a user of the device 604, a user profile contained at the device604, prior DMC transaction history, DMCs stored at the mobile device604, advertisements associated with DMCs, special manufacturerincentives, or a combination of these or like factors. Valuation engine606 can access various software, applications, and modules of the mobiledevice 604 to collect data pertinent to the factor(s) to facilitateestablishing a value of a DMC based on such factor(s).

Data collected by valuation engine 606 is included within a data file610 and provided to the valuation module 602 as data 608. As describedabove, valuation module 602 can analyze information in the data file 610and generate a value 612 for a DMC. A relationship between data 608 andvalue 612 can be based on one or more algorithms or rules provided by asponsor of the DMC. Accordingly, terms, conditions and other limitationsof the sponsor can be incorporated into the value (612) for the DMC.Valuation module 602 returns the value 612 to the mobile device 604,which can associate the value 612 with a DMC.

Exchange of data 608 for value 612 can be conducted at predeterminedpoints in time (e.g., periodically, based on device location or changein location, etc.), or based on user request. For instance, a user canpress a ‘value update’ button, or the like, associated with a graphicaldisplay of a DMC at the mobile device 604. Such an input can initiatedata collection by valuation engine 606, as described above, andsubmission of the data 608 to valuation module 602. In some aspects,exchange of data 608 for value 612 can be conducted at issuance of theDMC, at redemption of the DMC, or other suitable circumstances.

FIG. 7 depicts a block diagram of a sample system 700 comprising amobile handset 702 that can facilitate utilization and/or valuation of aDMC in accordance with further aspects. Specifically, mobile handset 702can couple with a coupon system 704 that generates, issues and/orfacilitates redemption of the DMC. In addition, the coupon system 704can participate in valuation of the DMC, or in some aspects, thevaluation can be performed at the mobile device 702 independent of thecoupon system 704. Accordingly, value can be determined, in suitablecircumstances, even where a link with the coupon system 704 is notavailable.

Mobile handset 702 includes at least one antenna 706 (e.g., atransmission receiver or group of such receivers comprising an inputinterface) that receives a signal (e.g., pertaining to voice call, datatransfer, DMC value, and so on) and a receiver 708, which performstypical actions (e.g., filters, amplifies, down-converts, etc.) on thereceived signal. Specifically, antenna 706 can obtain a DMC from thecoupon system 704 over a wireless link between such system 704 and themobile device 702. Antenna 706 can also be involved in data exchangewith coupon system 704 related to determining a value or other variablecoupon characteristic of the DMC, determining a location or distancebetween the mobile handset 702 and coupon system 704, or the like. Forinstance, a valuation engine 716 can collect data pertinent to dynamiccircumstances associated with the mobile device 702 (e.g., location,DMCs stored, prior transaction history, etc.). The information can bebased on a query for information provided by coupon system 704, based oninstructions stored at memory 714, or dynamically established at leastin part by the coupon system 704 and mobile device 702, or a combinationthereof.

Antenna 706 and receiver 708 can also be coupled with a demodulator 710that can demodulate received symbols and provide them to a processor 712for evaluation. Processor 712 can analyze information received byantenna 706 or a user input interface 720 of the mobile device 702,and/or generate information for transmission by a transmitter 726.Additionally, processor 712 can control and/or reference one or morecomponents (706, 708, 710, 714, 716, 718, 720, 722, 724, 726, 728) ofthe mobile handset 702. Additionally, processor 712 can execute one ormore modules, applications, engines, or the like (716, 718, 722, 724)that comprise information or controls pertinent to determining variablecoupon characteristics of a DMC, factors for evaluating suchcharacteristics, displaying such information at a user interface 720, orthe like. Alternatively, or in addition, such modules (716, 718, 722,724) can comprise information or controls pertaining to receiving and/orredeeming a DMC, as described herein.

Mobile handset 702 can additionally include memory 714 that isoperatively coupled to processor 712. Memory 714 can store data to betransmitted, received, and the like. Such data can be pertinent todetermining/verifying a variable coupon characteristic of a DMC.Alternatively, or in addition, the data can be pertinent to playing amedia file associated with a DMC at a user interface 720 of mobilehandset 702. In at least one aspect, memory 714 can store a DMC receivedat the mobile handset 702, as well as one or more factors, rules, etc.,for determining and/or updating an initial parameter of a variable DMCcharacteristic.

Memory 714 can also be coupled with valuation engine 716 that canextract data from the mobile handset 702 in conjunction with determininga value of a DMC. According to some aspects, the valuation engine 716can calculate a value (or, e.g., a state or parameter of anothervariable coupon characteristic) of the DMC based at least in part on thecollected data. According to another aspect, the valuation engine 716can send the collected data (e.g., via processor 712, modulator 726, andtransmitter 728) to the coupon system 704 to calculate the value (or,e.g., other variable characteristic).

According to additional aspects, data collected by valuation engine 716can include time, location of the mobile device 702, a user inputprovided at the mobile device 702, location of a vendor or retailerassociated with a DMC, or a combination of these or like data. Accordingto one or more other aspects, the valuation engine 716 can obtain anadjustment to a default or prior determined DMC characteristic or valuebased at least in part on additional data pertinent to such value.According to still other aspects, valuation engine 716 can freeze thevalue of the DMC based at least in part on the collected data, or a userinput, or based on redemption of the DMC. According to still otheraspects, valuation engine 716 can enable the value/characteristic to bere-evaluated by the mobile device 716 as data pertinent to determiningsuch value/characteristic changes.

Memory 716 can also be coupled to a playback module 718 that can presentinformation pertinent to the DMC at the mobile device 702. As anexample, such information can include product description, supplierinformation, manufacturer information, retailer information, vendorinformation, redemption instructions, expiration information, DMCidentification information, or value-added incentives (e.g.,advertisements) associated with the DMC (e.g., see FIG. 5, supra).Playback module 718 can comprise suitable user interface modules topresent the information pertinent to the DMC. For instance, the playbackmodule 718 can include an audio/visual module that plays audio and/orvideo files configured for mobile device 702. Further, the playbackmodule 718 can include a tactile module that utilizes a tactile functionof mobile device 702 to provide tactile-related information pertinent tothe DMC. According to some aspects, the playback module 718 can includean olfactory or gustatory module that utilizes suitable functions ofmobile device 702 to provide smell or taste-related informationpertinent to the DMC (e.g., scents stored on the mobile device 702representative of a product associated with the DMC). Further, memory716 can be coupled with a user interface 720 that can be coupled toplayback module 718 for graphical, auditory, textual, and/or olfactorypresentation of information, as suitable. The user interface 720 canalso play a media file, advertisements, or the like, coupled to the DMC.Such media file can identify a product and concurrent redeemable valueassociated with the DMC, as well as applicable terms and/or limitations.The media file can further include advertisement data pertinent to theproduct, a sponsor of the DMC, related products, and so on, as describedherein.

Memory 716 is also connected to an update module 722 that obtains adynamic update to an algorithm that changes a manner in which the valuefor the DMC is generated. For instance, a DMC supplier can provide thedynamic update as an Internet download. Alternatively, the update can bepushed to the mobile device 702 by a mobile network (not depicted), orpulled from a mobile network (not depicted).

In addition to the foregoing, memory 716 can also be coupled with aredemption module 724. Redemption module 724 can collect informationpertinent to the DMC, and concurrent characteristics of the DMCestablished by mobile device 702 and/or coupon system 704, and presentsuch information to a point of sale device (e.g., an electronic cashregister, etc.) in conjunction with a commercial transaction. Theredemption module 724 can also verify that a value of the DMC isproperly applied to the commercial transaction. In addition, redemptionmodule 724 can forward results of the transaction to coupon system 704(or, e.g., a clearinghouse) for mediation and billing (e.g., as averification of similar results provided by the point of sale device).The redemption module 724 can facilitate submitting a DMC to a point ofsale device, for instance, in conjunction with redeeming the DMC in atransaction. As non-limiting examples, the redemption module 724 candisplay an ID of the DMC on a device (e.g., to be read by a retail storeoperator, or provided by such operator by a user of mobile device 702),display a bar code or other indicia representing an ID of the DMC thatcan be scanned at a point of sale device, form a wired and/or wirelesslink to the point of sale device and submit the DMC ID to such device,couple directly with a back-end network entity (e.g., a networkclearinghouse module) via a mobile network, or a combination thereof orof the like.

It should be appreciated that redemption of a dynamic mobile coupon inconjunction with a transaction can be implemented in other ways, inaddition to those recited above. For instance, where a DMC is stored inmemory 716, the DMC can be accessed from memory 716 based on a UI inputassociated with redemption of the DMC and output to a user and/or a POSdevice. Where the DMC is stored at a network server (e.g., short messageserver, text message server, Internet data server, Intranet data server,and so forth), the DMC, or indicia identifying the DMC can be obtainedfrom such server based on the UI input, and output to the user and/orPOS device. It should also be appreciated that the DMC and/or indiciaidentifying the DMC can be input into the POS device in various waysdisclosed herein and/or known in the art (e.g., manually by reading theidentifying information from a screen and providing such information toa clerk who enters it into the POS device, by optically scanning indiciaidentifying the DMC displayed on a UI of the device 702 into the POSdevice, through wired and/or wireless data exchange between the mobiledevice 702 and POS device, etc.). Furthermore, the indicia identifyingthe DMC can include a bar code or other graphical indicia, quantitativeindicia (e.g., unique or semi-unique number), qualitative indicia (e.g.,manufacturer description, product description, retailer description, andan identifier, or a combination thereof), etc. Furthermore, the DMC canbe identified based on association with a user account (e.g., maintainedon mobile device 702). Information identifying the user account (e.g., aphone number of the mobile device 702) can be entered into the POSdevice as described herein, and DMCs associated with the user accountand pertinent to a transaction facilitated by the POS device (e.g.,where a product/service associated with the DMC is involved in thetransaction) can be accessed by such device (e.g., by manual input,direct communication with the mobile device 702, access to a networkserver). In addition to the foregoing, user loyalty cards (e.g.,commercial loyalty cards provided by an entity associated with the POSdevice, such as a retail store, online store, or the like) associatedwith the user account can be accessed and applied to the transaction, asprovided by rules associated with such user loyalty cards. In at leastone aspect of the subject disclosure, the user account can be accessedby providing user loyalty card information or payment card informationcoupled with the mobile device 702 or a user account associated with themobile device (e.g., through near field communication [NFC] or Felicaphones where payment ID is stored on mobile device 702 and transferredto the POS device, through a one-time payment code accessed by themobile device 702 from a network server, such as short message server orthe like, and provided to the POS device, where the network serverreceives subsequent DMC redemption requests coupled with the paymentcode and can identify the user account, DMC(s), and/or payment/loyaltycards associated with such payment code to facilitate verifying and/orimplementing a transaction). In at least one aspect of the subjectdisclosure, a personal computer or other computing device (e.g., laptop,PDA, etc.) can be substituted for mobile device 702 and utilize wiredand/or wireless communication with remote devices to implement aspectsof the disclosure provided herein.

Mobile handset 702 still further comprises a modulator 724, and atransmitter 726 that transmits generated signals (e.g., by processor 712and modulator 724) to, for instance, coupon system 704, a base station,an access point, another access terminal, a remote agent, a point ofsale device, etc. Although depicted as being separate from the processor712, it is to be appreciated that valuation engine 716 can be part ofprocessor 712 or a number of processors (not shown).

The aforementioned systems have been described with respect tointeraction between several components, modules, and/or electronicinterface functions. It should be appreciated that such systems andcomponents/modules/functions can include those components orsub-components specified therein, some of the specified components orsub-components, and/or additional components. For example, a systemcould include coupon system 102, mobile device 104, transaction database306, transaction module 308, and valuation module 602, or a differentcombination of these and other components. Sub-components could also beimplemented as components communicatively coupled to other componentsrather than included within parent components. Additionally, it shouldbe noted that one or more components could be combined into a singlecomponent providing aggregate functionality. For instance, data miningmodule 310 can include transaction database 306, or vice versa, tofacilitate collecting and storing data pertinent to various user orsupplier profiles or histories by way of a single component. Thecomponents may also interact with one or more other components notspecifically described herein but known by those of skill in the art.

Furthermore, various portions of the disclosed systems can include orconsist of artificial intelligence or knowledge or rule basedcomponents, sub-components, processes, means, methodologies, ormechanisms (e.g., support vector machines, neural networks, expertsystems, Bayesian belief networks, fuzzy logic, data fusion engines,classifiers . . . ). Such components, inter alia, and in addition tothat already described herein, can automate certain mechanisms orprocesses performed thereby to make portions of the systems moreadaptive as well as efficient and intelligent.

It is to be understood that the aspects described herein can beimplemented in hardware, software, firmware, middleware, microcode, orany combination thereof. For a hardware implementation, the processingunits can be implemented within one or more ASICs, DSPs, digital signalprocessing devices (DSPDs), programmable logic devices (PLDs), fieldprogrammable gate arrays (FPGAs), processors, controllers,micro-controllers, microprocessors, other electronic units designed toperform the functions described herein, or a combination thereof.

When the aspects are implemented in software, firmware, middleware ormicrocode, program code or code segments, they can be stored in amachine-readable medium, such as a storage component. A code segment canrepresent a procedure, a function, a subprogram, a program, a routine, asubroutine, a module, a software package, a class, or any combination ofinstructions, data structures, or program statements. A code segment canbe coupled to another code segment or a hardware circuit by passingand/or receiving information, data, arguments, parameters, or memorycontents. Information, arguments, parameters, data, etc. can be passed,forwarded, or transmitted using any suitable means including memorysharing, message passing, token passing, network transmission, etc.

For a software implementation, the techniques described herein can beimplemented with modules (e.g., procedures, functions, and so on) thatperform the functions described herein. The software codes can be storedin memory units and executed by processors. The memory unit can beimplemented within the processor or external to the processor, in whichcase it can be communicatively coupled to the processor via variousmeans as is known in the art.

Referring to FIGS. 8-11, methodologies relating to providing a DMC in amobile environment are provided, according to one or more aspects.While, for purposes of simplicity of explanation, the methodologies areshown and described as a series of acts, it is to be understood andappreciated that the methodologies are not limited by the order of acts.For example, in accordance with one or more aspects, some acts can occurin different orders and/or concurrently with other acts from that shownand described herein. In addition, those skilled in the art willunderstand and appreciate that a methodology could alternatively berepresented as a series of interrelated states or events, such as in astate diagram. Moreover, not all illustrated acts are necessarilyrequired to implement a methodology in accordance with one or moreaspects.

FIG. 8 illustrates a flowchart of a sample methodology 800 for providingvariable value DMCs in a mobile environment. At 802, method 800 canidentify a mobile device according to predetermined criteria.Identification can involve, at least in part, transmitting at least onesignal to the mobile device or receiving at least one signal from themobile device. Further, the mobile device can be identified based on thepredetermined criteria, which can be provided by a sponsor of a DMC. Forinstance, such criteria can include a location of the mobile device, atime of day, an ID of the mobile device, prior interaction with themobile device, user, DMC sponsor, retailer, and/or distributor profileinformation, including DMC usage history, mobile shopping history andthe like, or a combination of these or like circumstances. Accordingly,identification of the mobile device relates to one or morequalifications provided by a DMC sponsor, determined at least in partbased on wireless communication with the mobile device.

At 804, method 800 can associate a DMC with the mobile device, where theDMC has at least one variable coupon characteristic. The variable couponcharacteristic can vary as a function of one or more determinablecircumstances pertinent to the mobile device. Such circumstances caninclude location of the mobile device, distance to a predeterminedentity (e.g., a retail store), time, user profile information, vendorprofile information, DMC profile information, retailer profileinformation, previous DMCs distributed to/utilized by the mobile device,DMCs stored at the mobile device, prior redemption of DMCs associatedwith the mobile device, and so on. Information pertaining to thedeterminable circumstances can be obtained from the mobile device, anentity communicatively coupled with the mobile device (e.g., a basestation, wireless transmitter), or a server of a network entity (e.g., amobile network server maintained by a service provider associated withthe mobile device). The variable characteristic can include a redeemablevalue, applicable transactions or products/services associated with suchtransactions, time of redemption, location of redemption (e.g., apredetermined store or online website), additional media provided withthe DMC, various feature richness associated with the DMC or media, or acombination of these or like characteristics.

At 806, method 800 can establish an initial parameter of the variablecoupon characteristic based at least in part on at least onedeterminable circumstance pertinent to the mobile device. Suchcircumstances and their applicability to the variable couponcharacteristic and/or initial parameter can be established by rules of asponsor of the DMC. According to some aspects, establishing the initialparameter can render the value constant, independent of additionaldeterminable characteristics described above or changes in suchcharacteristics. According to other aspects, establishing the initialparameter can render the value constant until a predeterminedcircumstance occurs, in which case the value can change again (e.g., acancellation can occur rendering the value zero). Such predeterminedcircumstance can comprise associating the DMC with a target mobiledevice, receiving a value acceptance input from the target mobiledevice, identifying a threshold change in a determinable circumstanceutilized to establish the initial parameter (or, e.g., a relateddeterminable circumstance described above), and/or receiving notice thatthe DMC is presented for redemption, or a combination of these or likefactors.

At 808, method 800 can communicatively couple with a clearinghouseserver to redeem the DMC in conjunction with a transaction. Further, theclearinghouse can facilitate modifying a default characteristic of thetransaction based on a state of the variable coupon characteristic(e.g., a current redeemable value). In general, the clearinghouse canprovide billing, mediation, authorization, and/or security functions forthe transaction. For instance, the clearinghouse can analyze informationpertinent to the transaction and DMC and determine whether the DMC andtransaction are appropriate. Further, the clearinghouse can update amanufacturer as to redemption status of the DMC. According to otheraspects, the clearinghouse can cancel the DMC upon redemption (or, e.g.,upon expiration of an active data) to mitigate unauthorized additionalredemption.

According to further aspects, the clearinghouse can act as anintermediary between a sponsor of the DMC and a retail entity thatredeems the DMC. Specifically, the clearinghouse can relay transactioninformation to the sponsor and can provide indemnification/reimbursementto the retail entity or other sponsor of the transaction a modifieddefault characteristic of the transaction (e.g., resulting fromapplication of the DMC to the transaction). Accordingly, methodology 800provides for targeting a DMC based on individual characteristics of amobile device, and providing flexible characteristics, such asredeemable value, based on predetermined sponsor criteria.

FIG. 9 depicts a flowchart of an example methodology 900 fordistributing, evaluating, and redeeming variable value DMCs inaccordance with some aspects. At 902, method 900 can receive a DMC froma manufacturer or other sponsor of the DMC. At 904, method 900 canreceive a list of rules pertinent to applying the DMC to a mobiledevice. Specifically, the rules can provide for identifying a suitabledevice as a target device for DMC distribution, establishingcircumstances for valuating one or more variable coupon characteristicsof the DMC (e.g., evaluating determinable circumstances of a mobiledevice to establish an initial parameter of the variablecharacteristic), and redemption of the DMC.

At 906, method 900 can identify a suitable device in accordance with thelist of rules received at reference number 904. At 908, method 900 cangenerate a DMC application, playable at the identified device, accordingto the list of rules. At 910, method 900 determines whether anadvertisement is to be coupled with the DMC. Such determination can bebased on the identified device, on the rules provided by themanufacturer/sponsor, or like circumstances. If an advertisement is tobe coupled with the DMC, method 900 proceeds to reference number 912, ifnot, method 900 can proceed to reference number 918.

At 912, method 900 can obtain an advertisement to be coupled with theDMC. The advertisement can include various information pertaining to theDMC, including sponsor information, redemption information, product orservice information and/or related products or services (e.g., offeredby the sponsor or a retail entity). According to some aspects, a thirdparty can provide the advertisement instead of or in addition to thesponsor, retailer, etc. At 914, method 900 can generate an advertisementmedia file that can be played on a user interface of the deviceidentified at reference number 906. At 916, the media file is combinedor bundled with the DMC (or, e.g., an indication of the DMC), packagedinto a suitable mobile device application playable at the identifiedmobile device, and transmitted to the identified device.

In some aspects, the mobile device application can be selected toutilize an audio, visual, olfactory, or tactile function of the targetmobile device. Further, the application can be configured to employ suchfunction of the identified mobile device to augment a product, serviceor other aspect of the DMC or advertisement. It should be appreciatedthat where the advertisement is of a third party (e.g., that is not asponsor, recipient or distributor of the DMC), an indication that thethird party advertisement is played at the mobile device can form thebasis for modifying, initiating or completing a transaction with thethird party. Accordingly, bundling advertisements of third parties canprovide an additional revenue stream in conjunction with distributing aDMC.

At 918, method 900 can determine whether a redeemable value (or, e.g.,other suitable variable coupon characteristic of the DMC) is determinedat the identified mobile device or at a server device. If the redeemablevalue is determined at the server device, method 900 can proceed to 924.If, on the other hand, the redeemable value is determined at the mobiledevice, method 900 can proceed to 920.

At 920, valuation factors pertinent to determining the redeemable value(or other suitable variable coupon characteristic of the DMC) areobtained. Such factors can include, for instance, location of the mobiledevice, time of day, user, sponsor or retailer profile information,whether media, advertisements or other special incentives were viewed ata mobile device, as described herein, or a combination of these or likefactors. At 922, method 900 can combine the factors and valuation datawith the DMC for distribution to the identified mobile device.

At 924, method 900 can identify valuation factors pertinent todetermining the variable coupon characteristic of the DMC (e.g., if notdone at reference number 920). At 926, the DMC can be transmitted to theidentified mobile device. Confirmation of receipt of the DMC can also beobtained and stored for reference. At 928, data pertinent to the factorsdetermining the variable coupon characteristic can be obtained. Suchdata can be obtained from the mobile device, determined from dataexchange with such device, or data exchange with an external entity(e.g., base station of a mobile network). At 930, the value of the DMC,or other variable coupon characteristic, can be fixed based on the dataobtained at reference number 928. Fixing the value can be permanent, orcan be dependent upon occurrence of some predetermined circumstance(e.g., obtaining additional data pertinent to the mobile device,redeeming the DMC, etc.).

At 932, a determination is made as to whether the DMC has been submittedfor redemption. If no redemption has been determined, method 900 canproceed to 934 where additional data pertinent to the factor(s)establishing the dynamic value can be obtained and/or monitored. Method900 can then proceed back to 930 to determine whether the value orvariable coupon characteristic should again be fixed based on anyadditional data obtained at reference number 934. If, at referencenumber 932, the DMC has been submitted for redemption, method 900 canproceed to 936 where the DMC is identified and cross-referenced withrules for redemption obtained at reference number 904.

At 938, method 900 can identify a value (or, e.g., other suitablevariable coupon characteristic) of the DMC. The value can be previouslydetermined (e.g., at reference number 930) or updated based oninformation obtained in conjunction with redemption. At 940, method 900can check security measures associated with the DMC. Such measures caninclude checking proper encryption or security information associatedwith the DMC, determining whether the DMC has been previously redeemed,determining whether a redeeming entity is authorized to redeem the DMC,and so on. Based on such information, method 900 can apply or authorizeapplication of the DMC to a transaction, and modify a defaultcharacteristic of the transaction based on the value (or, e.g., othersuitable variable coupon characteristic).

At 942, method 900 can submit details of the redemption and anassociated transaction to a clearinghouse for mediation and billing. AT944, method 900 can receive information from the clearinghouse. If theinformation approves the transaction, redemption of the DMC can beauthorized. According to further aspects, indemnification/reimbursementof a sponsor of the transaction provided by the clearinghouse can beforwarded to such sponsor (e.g., an entity honoring the DMC). Atreference number 946, method 900 can end.

As described, method 900 provides a flexible mechanism to distribute aDMC in a mobile environment based on criteria established by a sponsorof the DMC. In such a manner, the DMC can be targeted toward aparticular mobile device, rather than limited to a general mass mailing.Further, the DMC can be associated with rich and dynamic media andadvertisements presented at a graphical display of the mobile device. Inaddition, characteristics of the DMC can be dynamically adjusted,including a redemption value, to facilitate increasing or decreasingconsumer-purchasing incentive. Accordingly, many benefits are providedby distribution of DMCs in a mobile environment as described by theaspects presented herein.

FIG. 10 illustrates a flowchart of an example methodology 1000 forfacilitating use of a DMC in a mobile environment. At 1002, method 1000can obtain data pertinent to distribution of a DMC to a mobile device.The data can include suitable transaction specifications orrecommendations associated with distribution of the DMC, if any. Inaddition, the data can include one or more queries for information,wherein distribution of the DMC is conditioned at least in part onresponding to the query or queries. The queries can include a uniqueidentity of the mobile device, an identity of a user of the device, alocation of the device, user profile information stored at the device,and so on, as described herein.

At 1004, method 1000 can receive the DMC or an indication of the DMC,where the DMC has at least one variable coupon characteristic. Receivingthe DMC can be based in part on, for instance, proper response to aquery at reference number 1002. The DMC can include a stand-alone fileor application that can operate on a mobile device. The stand-alone filecan be displayed on a user interface of the device to provideinformation to a user and present feature richness and/ormulti-dimensional aspects of the DMC. In addition, the stand-alone filecan obtain and or utilize information to determine a value of the DMC.According to further aspects, the stand-alone file can facilitateredemption of the DMC at a retail entity. For instance, the file canobtain an identity of the DMC, and pertinent security, applicability,redemption value, and like information associated with redeeming theDMC. Accordingly, dynamic functions of the DMC can be performed, atleast in part, at the mobile device receiving the DMC.

At 1006, a factor can be obtained that is pertinent to establishing aninitial parameter for the variable coupon characteristic. The factor caninclude any suitable information pertaining to the mobile device, aproduct, service, manufacturer/sponsor, distributor or retailerassociated with the DMC, or the like, as described herein. At 1008, dataassociated with the factor can be collected to facilitate establishingthe initial parameter of the variable coupon characteristic (e.g.,redemption value of the DMC). In one aspect, the data can be analyzedand the parameter determined at the mobile device. In other aspects, thedata can be forwarded to a network device (e.g., Internet server,component of a mobile operator's network) for determination of theinitial parameter. The initial parameter can be fixed to mitigate changeto the variable coupon characteristic based on input at the mobiledevice, or can be un-fixed, and thus re-evaluated to update the initialparameter. Such re-evaluation can be based on association of the DMCwith the mobile device, a threshold change in the circumstance(s)utilized to determine the initial parameter or related circumstances,redemption of the DMC or an input at the mobile device (e.g., anacceptance of the value), or a combination thereof or of the like. Asdescribed, method 1000 provides for receiving and interacting with a DMCto determine variable coupon characteristics of the DMC. The variablecoupon characteristics can be based on information at a receivingdevice, and thus can be at least partially independent of an issuing orredeeming device, providing autonomy and flexibility for the DMC.

FIG. 11 depicts a flowchart of an example methodology 1100 forfacilitating valuation and redemption of variable value DMCs in a mobileenvironment. At 1102, method 1100 can receive a DMC. The DMC can bereceived over a wireless and/or wired link with a DMC distributionentity (e.g., a component of a mobile network). At 1104, a factor isidentified that is pertinent to determining a value of the DMC. Thefactor can include position of a recipient device, time, user profileinformation, user transaction history information, stored DMCinformation, retailer profile information (e.g., including current stockof an item identified in the DMC), vendor profile information (e.g.,including a number of other redeemed DMCs, expiration informationassociated with the DMC), and like information.

At 1106, data pertinent to the factor identified at reference number1104 is collected. At 1108, a determination is made as to whether thevalue of the DMC is calculated locally at a device or at a remotedevice. If the determination is made locally, method 1100 can proceed to1112 where the value of the DMC is calculated based at least in part onthe data collected at reference number 1106. After calculating thevalue, method 1100 can proceed to 1114.

If, at reference number 1108, the value is determined to be calculatedat a remote device, method 1100 proceeds to 1110 and transmits collecteddata to the remote device (e.g., an Internet server) for calculation.The calculated value is received from the remote device, and method 1100can proceed to 1114. At 1114, method 1100 can determine a value of theDMC based on remote device feedback or local calculations. At 1116,additional data pertaining to the factor is optionally monitored and/orcollected. At 1118, the value is optionally updated based on additionaldata determined at reference number 1116.

At 1120, media associated with the DMC can be played at a recipientdevice. The media can describe transactions or products applicable tothe DMC, retail locations participating in such transactions, redemptionlimitations or conditions, methods to update and/or increase the valueof the DMC, and so on. At 1122, method 1100 can optionally playadvertisements or incentive media included with the DMC, and update thevalue of the DMC as specified by the DMC. At 1124, method 1100 cansubmit the DMC for redemption in conjunction with a predeterminedtransaction at a participating retail entity. As described, method 1100provides a process for receiving and determining value associated with aDMC based on criteria pertinent to a recipient mobile device.Accordingly, method 1100 depicts a flexible process that enablesutilization and redemption of a DMC with minimal interaction with remoteserver devices.

FIGS. 12 and 13 depict block diagrams of example systems 1200 and 1300that respectively provide and facilitate valuation of variable valueDMCs in a mobile environment. Referring initially to FIG. 12, a system1200 is depicted that can issue a DMC in a mobile environment. System1200 can include an optional module, module 1202, for identifying amobile device based on one or more predetermined criteria. Thepredetermined criteria can be established, for instance, by a sponsor ofthe DMC. System 1200 includes a module 1204 for associating the DMC to amobile device, wherein the DMC has at least one variable couponcharacteristic. Module 1204 can base distribution of the DMC on theidentification performed by the first module 1202. Specifically, if thefirst module 1202 determines that a mobile device matches specifiedcriteria, the second module 1204 can distribute the DMC to theidentified device. In other aspects, distribution can be based on datamined from the mobile device, such as user profile information,including DMC usage history, mobile shopping history, redistribution orsocial network sharing of DMCs, or the like. Such data can be comparedwith one or more criteria provided by a sponsor, manufacturer,distributor, and/or retailer associated with the DMC.

In addition to the foregoing, system 1200 further includes a module 1306for establishing an initial parameter of the variable couponcharacteristic. The initial parameter can be established at least inpart on one or more factors associated with a recipient mobile device,as described herein. The mobile device can collect data pertinent to thefactor(s) and provide such data to the third module 1306 for furtheranalysis. Specifically, such data can be applied to one or morealgorithms or functions provided to establish the initial parameter(e.g., an initial redeemable value) of the DMC based on the one or morefactors. In accordance with some aspects of the subject disclosure,system 1200 can optionally include a module 1208 for coupling with aclearinghouse. Such a clearinghouse can provide mediation and billingfunctions in conjunction with redeeming the DMC.

As an example of the foregoing, optional module 1208 can providetransaction, security, authorization, or ID information, or the like,associated with the DMC, to the clearinghouse upon redemption of theDMC. If the transaction complies with applicable specifications (e.g.,established by a sponsor of the DMC), the clearinghouse will provideindemnification for a retail entity honoring the DMC in conjunction witha commercial transaction. Accordingly, a user of a recipient device canutilize the DMC similar to an electronic credit card transaction in amobile environment. Although various differences can remain, such aspresentation of the DMC and associated information at the recipientdevice, at least in some aspects redemption, authorization, and/orindemnification of value by the clearinghouse can be performedelectronically, without involving the device user.

Referring now to FIG. 13, a system 1300 is depicted that can facilitateutilization of one or more DMCs in a mobile environment. According tosome aspects, system 1300 can include an optional module 1302 forobtaining data over a wireless link. The data can relate toqualifications for receiving a DMC, for instance. For example, anidentity of a recipient device, previous transaction history associatedwith the device, location of the device, etc., can be conveyed to themodule 1302 as part of the data. Information provided by module 1302 canbe analyzed at a distribution device (not depicted) to determine whetherthe recipient device qualifies for the DMC.

System 1300 includes a module 1304 for obtaining a DMC or an indicationof the DMC (e.g., that identifies the DMC, or a product, service, orsource of such product/service, rules for redemption, rules fordetermining a dynamic characteristic such as value, and so on), whereinthe DMC includes at least one variable coupon characteristic. The DMCcan comprise, for instance, a file or application, including applicablerules, terms and conditions for redemption, valuation formulae,associated advertisements and media, and the like as described herein.The DMC can be displayed at a user interface of the recipient device toconvey applicable information. System 1300 can additionally include amodule 1306 for obtaining a factor pertinent to establishing an initialparameter of the variable coupon characteristic. Such factor can beextracted from the DMC, or obtained from an entity that distributes theDMC to the recipient device. In addition to the foregoing, system 1300can include a module 1308 for collecting data pertinent to establishingthe value of the DMC. Accordingly, value can be established according tocertain rules and based on certain circumstances of the recipientdevice. System 1300 can facilitate determination of the value at suchdevice, reducing need for interactions with remote devices. According tosome aspects, data collected by the module 1308 can be provided to aremote device for analysis, and such remote device can then distributethe value to the optional module 1302.

What has been described above includes examples of one or more aspects.It is, of course, not possible to describe every conceivable combinationof components or methodologies for purposes of describing theaforementioned aspects, but one of ordinary skill in the art mayrecognize that many further combinations and permutations of variousaspects are possible. Accordingly, the described aspects are intended toembrace all such alterations, modifications, and variations that fallwithin the scope of the appended claims. Furthermore, to the extent thatthe term “includes” is used in either the detailed description or theclaims, such term is intended to be inclusive in a manner similar to theterm “comprising” as “comprising” is interpreted when employed as atransitional word in a claim.

What is claimed is:
 1. A method of wireless communication, comprising:receiving, at a mobile device, a dynamic mobile coupon (DMC) having atleast one variable coupon characteristic; determining, by the mobiledevice, a determinable circumstance pertinent to the mobile devicewithout user interaction, wherein a value of the at least one variablecoupon characteristic is based on the determinable circumstance;determining, by the mobile device, whether the DMC has been submittedfor redemption; based on the DMC not having been submitted forredemption, obtaining, by the mobile device, additional data pertinentto the determinable circumstance; and determining, by the mobile device,a change in the determinable circumstance based at least in part on theadditional data, wherein the value of the at least one variable couponcharacteristic is automatically modified in response to the change inthe determinable circumstance.
 2. The method of claim 1, whereinreceiving the DMC comprises: receiving an indication of the DMC thatidentifies a sponsor or a transaction associated with the DMC andfurther identifies at least one of: the value for the at least onevariable coupon characteristic; or a state of the at least one variablecoupon characteristic.
 3. The method of claim 1, further comprisingevaluating the determinable circumstance and establishing the value ofthe at least one variable coupon characteristic after receiving the DMC.4. The method of claim 3, wherein: the value of the at least onevariable coupon characteristic is secured to mitigate changes to thevalue of the at least one variable coupon characteristic by input fromthe mobile device; or re-evaluation of the value of the at least onevariable coupon characteristic is enabled based at least in part on theinput from the mobile device.
 5. The method of claim 1, furthercomprising re-establishing the value of the at least one variable couponcharacteristic based in part on at least one of: the change in thedeterminable circumstance; or an input at the mobile device.
 6. Themethod of claim 1, wherein application of the DMC to a transaction andmodification of a default characteristic of the transaction are based onthe at least one variable coupon characteristic.
 7. The method of claim6, wherein a sponsor of the transaction is reimbursed based at least inpart on the default characteristic.
 8. The method of claim 1, furthercomprising determining that the DMC is presented for redemption at apoint of sale location associated with the DMC.
 9. The method of claim1, wherein application of a value to a transaction upon redemption ofthe DMC is based at least in part on a determination of the value of theat least one variable coupon characteristic.
 10. The method of claim 1,further comprising employing a redemption value as the value of the atleast one variable coupon characteristic and evaluating the determinablecircumstance to establish the redemption value based on at least one of:accepting a value of the at least one variable coupon characteristic;identifying a threshold change in the determinable circumstance; ordetermining that the DMC is presented for redemption.
 11. The method ofclaim 1, wherein the determinable circumstance comprises a location ofthe mobile device, a feature of the mobile device, a time, user profileinformation, vendor profile information, DMC profile information, orretailer profile information.
 12. The method of claim 1, furthercomprising at least one of: receiving, at the mobile device, a mobiledevice application comprising media bundled with the DMC; or receiving,at the mobile device, a mobile device application comprising mediaintegrated into the DMC.
 13. The method of claim 12, further comprisingutilizing, by the mobile device application, an audio, visual,olfactory, or tactile function.
 14. The method of claim 13, furthercomprising employing, by the mobile device application, the audio,visual, olfactory, or tactile function to augment a characteristic of aproduct or service.
 15. The method of claim 12, wherein a product,service, supplier or retailer advertisement pertinent to the DMC isincluded with the media.
 16. The method of claim 12, wherein anadvertisement of a third party other than a sponsor, recipient ordistributor of the DMC is included with the media.
 17. The method ofclaim 16, further comprising transmitting an indication that theadvertisement is played at the mobile device, wherein a transaction withthe third party is modified, initiated, or completed based on theindication.
 18. The method of claim 1, further comprising receiving anexecutable module with the DMC, the executable module being configuredto evaluate the determinable circumstance and establish or modify thevalue of the at least one variable coupon characteristic.
 19. The methodof claim 18, further comprising transmitting, by the executable module,the established or modified value of the at least one variable couponcharacteristic to a DMC management server.
 20. The method of claim 18,further comprising evaluating, by the executable module, thedeterminable circumstance based on at least one of: a threshold changein the determinable circumstance; an input at the mobile device; orredemption of the DMC.
 21. An apparatus for wireless communication,comprising: a transceiver of a mobile device configured to receive adynamic mobile coupon (DMC) having at least one variable couponcharacteristic; and at least one processor of the mobile deviceconfigured to: determine a determinable circumstance pertinent to themobile device without user interaction, wherein a value of the at leastone variable coupon characteristic is based on the determinablecircumstance; determine whether the DMC has been submitted forredemption; obtain additional data pertinent to the determinablecircumstance based on the DMC not having been submitted for redemption;and determine a change in the determinable circumstance based at leastin part on the additional data, wherein the value of the at least onevariable coupon characteristic is automatically modified in response tothe change in the determinable circumstance.
 22. The apparatus of claim21, wherein: the value of the at least one variable couponcharacteristic is secured to mitigate changes to the value of the atleast one variable coupon characteristic by input from the mobiledevice; or re-evaluation of the value of the at least one variablecoupon characteristic is enabled based at least in part on the inputfrom the mobile device.
 23. The apparatus of claim 21, wherein the atleast one processor is further configured to re-establish the value ofthe at least one variable coupon characteristic based in part on atleast one of: the change in the determinable circumstance; or an inputat the mobile device.
 24. The apparatus of claim 21, wherein applicationof the DMC to a transaction and modification of a default characteristicof the transaction are based on the at least one variable couponcharacteristic.
 25. The apparatus of claim 21, wherein the determinablecircumstance comprises a location of the mobile device, a feature of themobile device, a time, user profile information, vendor profileinformation, DMC profile information, or retailer profile information.26. The apparatus of claim 21, wherein the transceiver is furtherconfigured to: receive a mobile device application comprising mediabundled with the DMC; or receive a mobile device application comprisingmedia integrated into the DMC.
 27. The apparatus of claim 26, wherein anadvertisement of a third party other than a sponsor, recipient ordistributor of the DMC is included with the media.
 28. The apparatus ofclaim 27, wherein the transceiver is further configured to transmit anindication that the advertisement is played at the mobile device,wherein a transaction with the third party is modified, initiated, orcompleted based on the indication.
 29. A non-transitorycomputer-readable medium storing computer-executable instructionscomprising: at least one instruction to cause a mobile device to receivea dynamic mobile coupon (DMC) having at least one variable couponcharacteristic; at least one instruction to cause the mobile device todetermine a determinable circumstance pertinent to the mobile devicewithout user interaction, wherein a value of the at least one variablecoupon characteristic is based on the determinable circumstance; atleast one instruction to cause the mobile device to determine whetherthe DMC has been submitted for redemption; at least one instruction tocause the mobile device to obtain, based on the DMC not having beensubmitted for redemption, additional data pertinent to the determinablecircumstance; and at least one instruction to cause the mobile device todetermine a change in the determinable circumstance based at least inpart on the additional data, wherein the value of the at least onevariable coupon characteristic is automatically modified in response tothe change in the determinable circumstance.
 30. An apparatus forwireless communication, comprising: means for receiving configured toreceive, at a mobile device, a dynamic mobile coupon (DMC) having atleast one variable coupon characteristic; and means for processingconfigured to: determine a determinable circumstance pertinent to themobile device without user interaction, wherein a value of the at leastone variable coupon characteristic is based on the determinablecircumstance; determine whether the DMC has been submitted forredemption; obtain additional data pertinent to the determinablecircumstance based on the DMC not having been submitted for redemption;and determine a change in the determinable circumstance based at leastin part on the additional data, wherein the value of the at least onevariable coupon characteristic is automatically modified in response tothe change in the determinable circumstance.